The Role of Gender Matching in Personal Selling of Embarrassing Products: An Empirical Study in Zimbabwean Fashion Boutiques
Effective personal selling of embarrassing products, such as undergarments, seems to be a complex phenomenon in conservative societies, where sexuality is treated with higher levels of sacredness. This phenomenon is worsened by the gender mismatch between sales assistants and customers. Therefore, t...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2025-06-01
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| Series: | Management and Economics Review |
| Subjects: | |
| Online Access: | https://mer.ase.ro/files/2025-2/10-2-10.pdf |
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