Extending the theory of planned behavior to explore the intent to use electric motorcycles in Da Nang

The continuous increase in the demand for personal vehicles, particularly fossil-fuel-powered two-wheeler, has become one of the main causes of air pollution. However, in recent years, electric motorcycle have gradually attracted consumer attention. Researching consumer intentions to use electric mo...

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Main Authors: Nguyen Van Bien, Le Minh Chau, Vo Dinh Quang Nhat, Nguyen Phuoc Quy Duy
Format: Article
Language:English
Published: The University of Danang 2024-11-01
Series:Tạp chí Khoa học và Công nghệ
Subjects:
Online Access:https://jst-ud.vn/jst-ud/article/view/9572
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author Nguyen Van Bien
Le Minh Chau
Vo Dinh Quang Nhat
Nguyen Phuoc Quy Duy
author_facet Nguyen Van Bien
Le Minh Chau
Vo Dinh Quang Nhat
Nguyen Phuoc Quy Duy
author_sort Nguyen Van Bien
collection DOAJ
description The continuous increase in the demand for personal vehicles, particularly fossil-fuel-powered two-wheeler, has become one of the main causes of air pollution. However, in recent years, electric motorcycle have gradually attracted consumer attention. Researching consumer intentions to use electric motorcycle plays a crucial role in understanding their needs, thereby proposing more effective measures to encourage the use of electric motorcycle in the future to reduce emissions contributing to environmental pollution. To achieve this, it is essential to analyze in depth the factors influencing the intention to use electric motorcycle. This study is based on an extended Theory of Planned Behavior (TPB) model, aiming to examine and evaluate the impact of perceived value and perceived cost on the behavior of using electric motorcycle. The PLS-SEM model was tested with data collected from 286 non-users of electric motorcycle in Da Nang City, Vietnam. Based on these analyses and findings, the study can help support the Government and manufacturers in devising specific solutions and comprehensive strategies to shift mindsets and attract consumers toward the intention to use electric motorcycle.
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publishDate 2024-11-01
publisher The University of Danang
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series Tạp chí Khoa học và Công nghệ
spelling doaj-art-44eb5f98d3114bb6896b8a25ce047ed82025-08-20T02:10:39ZengThe University of DanangTạp chí Khoa học và Công nghệ1859-15312024-11-01384310.31130/ud-jst.2024.554E9566Extending the theory of planned behavior to explore the intent to use electric motorcycles in Da NangNguyen Van Bien0Le Minh Chau1Vo Dinh Quang Nhat2Nguyen Phuoc Quy Duy3The University of Danang - University of Science and Technology, VietnamThe University of Danang - University of Science and Technology, VietnamThe University of Danang - University of Science and Technology, VietnamThe University of Danang - University of Science and Technology, VietnamThe continuous increase in the demand for personal vehicles, particularly fossil-fuel-powered two-wheeler, has become one of the main causes of air pollution. However, in recent years, electric motorcycle have gradually attracted consumer attention. Researching consumer intentions to use electric motorcycle plays a crucial role in understanding their needs, thereby proposing more effective measures to encourage the use of electric motorcycle in the future to reduce emissions contributing to environmental pollution. To achieve this, it is essential to analyze in depth the factors influencing the intention to use electric motorcycle. This study is based on an extended Theory of Planned Behavior (TPB) model, aiming to examine and evaluate the impact of perceived value and perceived cost on the behavior of using electric motorcycle. The PLS-SEM model was tested with data collected from 286 non-users of electric motorcycle in Da Nang City, Vietnam. Based on these analyses and findings, the study can help support the Government and manufacturers in devising specific solutions and comprehensive strategies to shift mindsets and attract consumers toward the intention to use electric motorcycle.https://jst-ud.vn/jst-ud/article/view/9572electric motorbikesdeveloping countrypls-semintention to use electric motorcycleda nang
spellingShingle Nguyen Van Bien
Le Minh Chau
Vo Dinh Quang Nhat
Nguyen Phuoc Quy Duy
Extending the theory of planned behavior to explore the intent to use electric motorcycles in Da Nang
Tạp chí Khoa học và Công nghệ
electric motorbikes
developing country
pls-sem
intention to use electric motorcycle
da nang
title Extending the theory of planned behavior to explore the intent to use electric motorcycles in Da Nang
title_full Extending the theory of planned behavior to explore the intent to use electric motorcycles in Da Nang
title_fullStr Extending the theory of planned behavior to explore the intent to use electric motorcycles in Da Nang
title_full_unstemmed Extending the theory of planned behavior to explore the intent to use electric motorcycles in Da Nang
title_short Extending the theory of planned behavior to explore the intent to use electric motorcycles in Da Nang
title_sort extending the theory of planned behavior to explore the intent to use electric motorcycles in da nang
topic electric motorbikes
developing country
pls-sem
intention to use electric motorcycle
da nang
url https://jst-ud.vn/jst-ud/article/view/9572
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