“Take a Knee” Protests in Professional Sports: An Empirical Study about the Influence on Customer Loyalty to Nike in Germany
The article deals with the research of opportunities and prospects to use “Take a knee” protest in professional sports for Nike marketing purposes in terms of influencing customer loyalty to that brand. The action “Take a knee” became widely known in 2016, when the coloured quarterback of the San Fr...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Research and Publishing UG (AR&P)
2020-04-01
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| Series: | Business Ethics and Leadership |
| Subjects: | |
| Online Access: | https://armgpublishing.com/wp-content/uploads/2020/04/8-1.pdf |
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