Predicting guest satisfaction and willingness to pay premium prices for green hotels

Abstract Green transformation in the hotel industry represents an undeniable trend yet poses financial challenges, particularly in emerging economies. Expanding on the service quality-satisfaction-behavioral intention paradigm, this study investigates the influences of green emotional attachment, at...

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Bibliographic Details
Main Authors: Jin Yang, Mohammad Nurul Hassan Reza, Abdullah Al Mamun, Muhammad Mehedi Masud, Mara Ridhuan Che Abdul Rahman
Format: Article
Language:English
Published: Springer Nature 2024-11-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-024-04024-y
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