Researching the factors and benefits in increasing the use of AI color cosmetics

Researching the factors and benefits in increasing the use of AI color cosmetics

The recent developments in smartphone technology and social media platforms have led to a growth in the popularity of artificial intelligence (AI) color cosmetics as an innovative solution to promote branded color cosmetics and improve consumer decision- making making, especially as a trial purpose....

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Bibliographic Details
Main Authors: Ezni Balqiah, Ginsi Trianesti
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-08-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
body esteem, price sensitivity, social media addiction, artificial intelligence color cosmetic usage, trust in artificial intelligence, ewom engagement, consumer satisfaction
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/2985
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