Transformasi Pariwisata Gunung Kemukus: Studi Upaya Pemerintah Daerah dalam Meningkatkan Citra Positif

Mount Kemukus was once famous as a place for ritual tourism and wealth “ngalap berkah”, but now it has become a religious and family tourism with interesting photo spots and is increasingly crowded. This is inseparable from the role of the Sragen Youth, Sports and Tourism Office. The purpose of this...

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Main Authors: Ramadhan Ekagandhi Destariyadi, Agus Sriyanto
Format: Article
Language:English
Published: Faculty of Ushuluddin and Da'wah UIN Raden Mas Said 2025-01-01
Series:Academic Journal of Da'wa and Communication
Subjects:
Online Access:https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/9907
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author Ramadhan Ekagandhi Destariyadi
Agus Sriyanto
author_facet Ramadhan Ekagandhi Destariyadi
Agus Sriyanto
author_sort Ramadhan Ekagandhi Destariyadi
collection DOAJ
description Mount Kemukus was once famous as a place for ritual tourism and wealth “ngalap berkah”, but now it has become a religious and family tourism with interesting photo spots and is increasingly crowded. This is inseparable from the role of the Sragen Youth, Sports and Tourism Office. The purpose of this study is to describe the Image of Mount Kemukus by the Sragen Youth, Sports and Tourism Office as a Religious and Family Tourism. The research method used is qualitative descriptive. Data was collected through documentation, observation, and interviews with selected sources. The results of the study refer to Rosady Ruslan's PR Programming and Communication theory showing that the image of Mount Kemukus by the Sragen Diaspora is carried out by continuing to produce positive events and programs that receive support, urgency, and ideas, disseminated through conventional media, the web, and IG @disporasrg. The Sragen Dispora also carried out an overall evaluation of various programs to monitor Mount Kemukus's image, MSMEs, and homestays. This image has a positive impact on public trust and the image of Mount Kemukus.
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language English
publishDate 2025-01-01
publisher Faculty of Ushuluddin and Da'wah UIN Raden Mas Said
record_format Article
series Academic Journal of Da'wa and Communication
spelling doaj-art-4499991d146d4942bf344e1d102dbc2c2025-01-15T09:30:55ZengFaculty of Ushuluddin and Da'wah UIN Raden Mas SaidAcademic Journal of Da'wa and Communication2722-14312722-144X2025-01-015216718810.22515/ajdc.v5i2.990713223Transformasi Pariwisata Gunung Kemukus: Studi Upaya Pemerintah Daerah dalam Meningkatkan Citra PositifRamadhan Ekagandhi Destariyadi0Agus Sriyanto1Universitas Islam Negeri Raden Mas Said SurakartaUniversitas Islam Negeri Raden Mas Said SurakartaMount Kemukus was once famous as a place for ritual tourism and wealth “ngalap berkah”, but now it has become a religious and family tourism with interesting photo spots and is increasingly crowded. This is inseparable from the role of the Sragen Youth, Sports and Tourism Office. The purpose of this study is to describe the Image of Mount Kemukus by the Sragen Youth, Sports and Tourism Office as a Religious and Family Tourism. The research method used is qualitative descriptive. Data was collected through documentation, observation, and interviews with selected sources. The results of the study refer to Rosady Ruslan's PR Programming and Communication theory showing that the image of Mount Kemukus by the Sragen Diaspora is carried out by continuing to produce positive events and programs that receive support, urgency, and ideas, disseminated through conventional media, the web, and IG @disporasrg. The Sragen Dispora also carried out an overall evaluation of various programs to monitor Mount Kemukus's image, MSMEs, and homestays. This image has a positive impact on public trust and the image of Mount Kemukus.https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/9907imagereligious tourismmount kemukus
spellingShingle Ramadhan Ekagandhi Destariyadi
Agus Sriyanto
Transformasi Pariwisata Gunung Kemukus: Studi Upaya Pemerintah Daerah dalam Meningkatkan Citra Positif
Academic Journal of Da'wa and Communication
image
religious tourism
mount kemukus
title Transformasi Pariwisata Gunung Kemukus: Studi Upaya Pemerintah Daerah dalam Meningkatkan Citra Positif
title_full Transformasi Pariwisata Gunung Kemukus: Studi Upaya Pemerintah Daerah dalam Meningkatkan Citra Positif
title_fullStr Transformasi Pariwisata Gunung Kemukus: Studi Upaya Pemerintah Daerah dalam Meningkatkan Citra Positif
title_full_unstemmed Transformasi Pariwisata Gunung Kemukus: Studi Upaya Pemerintah Daerah dalam Meningkatkan Citra Positif
title_short Transformasi Pariwisata Gunung Kemukus: Studi Upaya Pemerintah Daerah dalam Meningkatkan Citra Positif
title_sort transformasi pariwisata gunung kemukus studi upaya pemerintah daerah dalam meningkatkan citra positif
topic image
religious tourism
mount kemukus
url https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/9907
work_keys_str_mv AT ramadhanekagandhidestariyadi transformasipariwisatagunungkemukusstudiupayapemerintahdaerahdalammeningkatkancitrapositif
AT agussriyanto transformasipariwisatagunungkemukusstudiupayapemerintahdaerahdalammeningkatkancitrapositif