Metaverse purchase intention: Determinants of metaverse and mediating role of consumer flow experience
The Metaverse is a pervasive expression of technological culture with global implications. Entrepreneurs, investors, intellectuals, and business leaders have all made an effort to establish a presence in the metaverse by promoting its e-commerce, virtual trade, social engagement, entertainment, and,...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-12-01
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| Series: | Sustainable Futures |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825005878 |
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| Summary: | The Metaverse is a pervasive expression of technological culture with global implications. Entrepreneurs, investors, intellectuals, and business leaders have all made an effort to establish a presence in the metaverse by promoting its e-commerce, virtual trade, social engagement, entertainment, and, above all, financial prospects. This study employed S. O. R. theory as the theoretical foundation and proposed four stimuli factors (e.g., telepresence; perceived expertise, avatar ownership, perceived personalization), and conceptualized consumer flow experience as an organism and the response are consumers purchase intentions in the metaverse. Data from 280 respondents was collected through online questionnaires and analyzed using the smart-PLS and structural equation modeling approach. Study results indicates that telepresence, perceived expertise, avatar ownership and perceived personalization have positive and significant direct influence on consumer flow experience, which ultimate enhance the consumers intentions towards shopping in the metaverse. Furthermore, consumer flow experience has positive direct influence on metaverse purchase intention. Also, it confirmed a positive relationship between telepresence, perceived expertise, avatar ownership, perceived personalization, and metaverse purchase intention via the mediation of consumer flow experience. Convenience orientation positively moderating between the relationship of consumer flow experience and metaverse purchase intention. |
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| ISSN: | 2666-1888 |