Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniques

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Main Authors: Shima Roosta, Seyed Jafar Sadjadi, Ahmad Makui
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12370124/?tool=EBI
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author Shima Roosta
Seyed Jafar Sadjadi
Ahmad Makui
author_facet Shima Roosta
Seyed Jafar Sadjadi
Ahmad Makui
author_sort Shima Roosta
collection DOAJ
format Article
id doaj-art-44967f19f0dc4aa09a205cef57b689fe
institution Kabale University
issn 1932-6203
language English
publishDate 2025-01-01
publisher Public Library of Science (PLoS)
record_format Article
series PLoS ONE
spelling doaj-art-44967f19f0dc4aa09a205cef57b689fe2025-08-24T05:31:12ZengPublic Library of Science (PLoS)PLoS ONE1932-62032025-01-01208Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniquesShima RoostaSeyed Jafar SadjadiAhmad Makuihttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC12370124/?tool=EBI
spellingShingle Shima Roosta
Seyed Jafar Sadjadi
Ahmad Makui
Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniques
PLoS ONE
title Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniques
title_full Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniques
title_fullStr Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniques
title_full_unstemmed Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniques
title_short Predicting customer loyalty in omnichannel retailing using purchase behavior, socio-cultural factors, and learning techniques
title_sort predicting customer loyalty in omnichannel retailing using purchase behavior socio cultural factors and learning techniques
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12370124/?tool=EBI
work_keys_str_mv AT shimaroosta predictingcustomerloyaltyinomnichannelretailingusingpurchasebehaviorsocioculturalfactorsandlearningtechniques
AT seyedjafarsadjadi predictingcustomerloyaltyinomnichannelretailingusingpurchasebehaviorsocioculturalfactorsandlearningtechniques
AT ahmadmakui predictingcustomerloyaltyinomnichannelretailingusingpurchasebehaviorsocioculturalfactorsandlearningtechniques