Trend Analysis: How Consumer Demand is Changing Marketing Practices
While the contemporary period is increasingly marked by innovation and we see this especially in the market, the consumer-company relationship is forced to constantly adapt to these changes. But what does this innovation bring, how does consumer demand change marketing practices and what are the imp...
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| Main Authors: | Denisa-Roxana BOTEA-MUNTEAN, Daniela MARINICĂ, Adrian Ionuț MOȘESCU, Brîndușa BÎRSAN, Daniela Maria STANCIU (FRĂȚILĂ), Paul COSMOVICI, Ștefan-Claudiu CĂESCU |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2024-07-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V01_2024_99.pdf |
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