Trend Analysis: How Consumer Demand is Changing Marketing Practices

While the contemporary period is increasingly marked by innovation and we see this especially in the market, the consumer-company relationship is forced to constantly adapt to these changes. But what does this innovation bring, how does consumer demand change marketing practices and what are the imp...

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Bibliographic Details
Main Authors: Denisa-Roxana BOTEA-MUNTEAN, Daniela MARINICĂ, Adrian Ionuț MOȘESCU, Brîndușa BÎRSAN, Daniela Maria STANCIU (FRĂȚILĂ), Paul COSMOVICI, Ștefan-Claudiu CĂESCU
Format: Article
Language:English
Published: The Bucharest University of Economic Studies Publishing House 2024-07-01
Series:Journal of Emerging Trends in Marketing and Management
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Online Access:https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V01_2024_99.pdf
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