Effects of Adding End Information on the Happiness Judgment:
Diener et al. (2001) found that ending information influences life happiness ratings and suggested that peak-end rule and duration neglect exist in judgments of subjective well-being. However, their study allowed participants to contrast two scenarios with different ending information, which may hav...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2024-10-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.001/_html/-char/en |
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| _version_ | 1841550758855573504 |
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| author | Yoshitsugu Fujishima |
| author_facet | Yoshitsugu Fujishima |
| author_sort | Yoshitsugu Fujishima |
| collection | DOAJ |
| description | Diener et al. (2001) found that ending information influences life happiness ratings and suggested that peak-end rule and duration neglect exist in judgments of subjective well-being. However, their study allowed participants to contrast two scenarios with different ending information, which may have affected the results. The present study conducted direct replications manipulating ending information, using a between-participants factorial design (Study 1 and Study 2) and a within-participants factorial design (Study 3 and Study 4). The results showed that the previous findings were not replicated when the contrast of the ending information was unavailable but were replicated when the contrast was available. These results suggest that ending information can be used to judge happiness only when it becomes more salient. The requirements for the peak-end rule and the significance and difficulty of direct replication are herein discussed. |
| format | Article |
| id | doaj-art-4462c609bf08467eb5db557bb81c9225 |
| institution | Kabale University |
| issn | 0389-7265 2188-1669 |
| language | Japanese |
| publishDate | 2024-10-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu Janaru |
| spelling | doaj-art-4462c609bf08467eb5db557bb81c92252025-01-10T03:46:46ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692024-10-01451445410.7222/marketing.2025.001marketingEffects of Adding End Information on the Happiness Judgment:Yoshitsugu Fujishima0Professor, Faculty of Humanities and Social Sciences, Showa Women’s University, JapanDiener et al. (2001) found that ending information influences life happiness ratings and suggested that peak-end rule and duration neglect exist in judgments of subjective well-being. However, their study allowed participants to contrast two scenarios with different ending information, which may have affected the results. The present study conducted direct replications manipulating ending information, using a between-participants factorial design (Study 1 and Study 2) and a within-participants factorial design (Study 3 and Study 4). The results showed that the previous findings were not replicated when the contrast of the ending information was unavailable but were replicated when the contrast was available. These results suggest that ending information can be used to judge happiness only when it becomes more salient. The requirements for the peak-end rule and the significance and difficulty of direct replication are herein discussed.https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.001/_html/-char/ensubjective well-beingpeak-end ruleduration neglectdirect replication |
| spellingShingle | Yoshitsugu Fujishima Effects of Adding End Information on the Happiness Judgment: Maketingu Janaru subjective well-being peak-end rule duration neglect direct replication |
| title | Effects of Adding End Information on the Happiness Judgment: |
| title_full | Effects of Adding End Information on the Happiness Judgment: |
| title_fullStr | Effects of Adding End Information on the Happiness Judgment: |
| title_full_unstemmed | Effects of Adding End Information on the Happiness Judgment: |
| title_short | Effects of Adding End Information on the Happiness Judgment: |
| title_sort | effects of adding end information on the happiness judgment |
| topic | subjective well-being peak-end rule duration neglect direct replication |
| url | https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.001/_html/-char/en |
| work_keys_str_mv | AT yoshitsugufujishima effectsofaddingendinformationonthehappinessjudgment |