Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus

Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus

The tendencies of development of marketing in conditions of digital transformation of economy are considered in the article. The concept of electronic marketing is presented. The condition of training of specialists in the field of electronic marketing in the Republic of Belarus is described. The ne...

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Bibliographic Details
Main Authors: L. I. Arhipova, E. N. Zhivitskaya, L. P. Knyazeva, I. V. Marakhina, V. A. Parhimenko
Format: Article
Language:Russian
Published: Ministry of Education of the Republic of Belarus, Establishment The Main Information and Analytical Center 2017-06-01
Series:Цифровая трансформация
Subjects:
marketing
e-marketing
informatization of marketing
higher education
internet marketing
mobile marketing
online marketing
digital economy
web analytics
e-commerce
Online Access:https://dt.bsuir.by/jour/article/view/26
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