Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus
The tendencies of development of marketing in conditions of digital transformation of economy are considered in the article. The concept of electronic marketing is presented. The condition of training of specialists in the field of electronic marketing in the Republic of Belarus is described. The ne...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Ministry of Education of the Republic of Belarus, Establishment The Main Information and Analytical Center
2017-06-01
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| Series: | Цифровая трансформация |
| Subjects: | |
| Online Access: | https://dt.bsuir.by/jour/article/view/26 |
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| author | L. I. Arhipova E. N. Zhivitskaya L. P. Knyazeva I. V. Marakhina V. A. Parhimenko |
| author_facet | L. I. Arhipova E. N. Zhivitskaya L. P. Knyazeva I. V. Marakhina V. A. Parhimenko |
| author_sort | L. I. Arhipova |
| collection | DOAJ |
| description | The tendencies of development of marketing in conditions of digital transformation of economy are considered in the article. The concept of electronic marketing is presented. The condition of training of specialists in the field of electronic marketing in the Republic of Belarus is described. The necessity of training of specialists in the field of e-marketing on the second stage of higher education is substantiated. The special features of this field of study are distinguished in comparison with the baccalaureate and in comparison with related directions of the master's programm. |
| format | Article |
| id | doaj-art-446050208e644f70b978c10bdcb0beae |
| institution | Kabale University |
| issn | 2522-9613 2524-2822 |
| language | Russian |
| publishDate | 2017-06-01 |
| publisher | Ministry of Education of the Republic of Belarus, Establishment The Main Information and Analytical Center |
| record_format | Article |
| series | Цифровая трансформация |
| spelling | doaj-art-446050208e644f70b978c10bdcb0beae2025-02-03T11:26:33ZrusMinistry of Education of the Republic of Belarus, Establishment The Main Information and Analytical CenterЦифровая трансформация2522-96132524-28222017-06-0101384426Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of BelarusL. I. Arhipova0E. N. Zhivitskaya1L. P. Knyazeva2I. V. Marakhina3V. A. Parhimenko4Belarusian State University of Informatics and RadioelectronicsBelarusian State University of Informatics and RadioelectronicsBelarusian State University of Informatics and RadioelectronicsState Committee for Science and Technology of the Republic of BelarusBelarusian State University of Informatics and RadioelectronicsThe tendencies of development of marketing in conditions of digital transformation of economy are considered in the article. The concept of electronic marketing is presented. The condition of training of specialists in the field of electronic marketing in the Republic of Belarus is described. The necessity of training of specialists in the field of e-marketing on the second stage of higher education is substantiated. The special features of this field of study are distinguished in comparison with the baccalaureate and in comparison with related directions of the master's programm.https://dt.bsuir.by/jour/article/view/26marketinge-marketinginformatization of marketinghigher educationinternet marketingmobile marketingonline marketingdigital economyweb analyticse-commerce |
| spellingShingle | L. I. Arhipova E. N. Zhivitskaya L. P. Knyazeva I. V. Marakhina V. A. Parhimenko Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus Цифровая трансформация marketing e-marketing informatization of marketing higher education internet marketing mobile marketing online marketing digital economy web analytics e-commerce |
| title | Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus |
| title_full | Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus |
| title_fullStr | Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus |
| title_full_unstemmed | Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus |
| title_short | Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus |
| title_sort | training of specialists in the field of electronic marketing staff for the digital economy of the republic of belarus |
| topic | marketing e-marketing informatization of marketing higher education internet marketing mobile marketing online marketing digital economy web analytics e-commerce |
| url | https://dt.bsuir.by/jour/article/view/26 |
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