Addressing Deficits With Crowdfunded Journalism

Crowdfunding has emerged as an alternative revenue model in response to the diminishing of journalism’s 150-year-old advertising-based model (Gasher et al., 2016; McChesney & Pickard, 2011; Public Policy Forum, 2017). Crowdfunding’s ability to help replace the previous financial paradigm depends...

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Main Author: Kenneth Gibson
Format: Article
Language:English
Published: J-Schools Canada / Écoles-J Canada 2022-05-01
Series:Facts & Frictions
Subjects:
Online Access:https://factsandfrictions.ca/portfolio-item/gibson/
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author Kenneth Gibson
author_facet Kenneth Gibson
author_sort Kenneth Gibson
collection DOAJ
description Crowdfunding has emerged as an alternative revenue model in response to the diminishing of journalism’s 150-year-old advertising-based model (Gasher et al., 2016; McChesney & Pickard, 2011; Public Policy Forum, 2017). Crowdfunding’s ability to help replace the previous financial paradigm depends on understanding how best to make direct financial solicitations to news audiences. This study conducted in-depth, semi-structured interviews with 10 Canadian journalists to understand how practitioners are crafting value propositions to optimize the success of the crowdfunding revenue model. Results indicate that respondents’ value propositions are based primarily on the democratic value of news and the negative impact the financial decline of journalism has on democratic society.
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publisher J-Schools Canada / Écoles-J Canada
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series Facts & Frictions
spelling doaj-art-44036372fa1d4ea2bf457a6beac0b88f2025-08-20T01:54:12ZengJ-Schools Canada / Écoles-J CanadaFacts & Frictions2816-23662022-05-01124259http://doi.org/10.22215/ff/v1.i2.04Addressing Deficits With Crowdfunded JournalismKenneth Gibson0Concordia UniversityCrowdfunding has emerged as an alternative revenue model in response to the diminishing of journalism’s 150-year-old advertising-based model (Gasher et al., 2016; McChesney & Pickard, 2011; Public Policy Forum, 2017). Crowdfunding’s ability to help replace the previous financial paradigm depends on understanding how best to make direct financial solicitations to news audiences. This study conducted in-depth, semi-structured interviews with 10 Canadian journalists to understand how practitioners are crafting value propositions to optimize the success of the crowdfunding revenue model. Results indicate that respondents’ value propositions are based primarily on the democratic value of news and the negative impact the financial decline of journalism has on democratic society.https://factsandfrictions.ca/portfolio-item/gibson/crowdfundingmedia businessalternative mediajournalism enterprises
spellingShingle Kenneth Gibson
Addressing Deficits With Crowdfunded Journalism
Facts & Frictions
crowdfunding
media business
alternative media
journalism enterprises
title Addressing Deficits With Crowdfunded Journalism
title_full Addressing Deficits With Crowdfunded Journalism
title_fullStr Addressing Deficits With Crowdfunded Journalism
title_full_unstemmed Addressing Deficits With Crowdfunded Journalism
title_short Addressing Deficits With Crowdfunded Journalism
title_sort addressing deficits with crowdfunded journalism
topic crowdfunding
media business
alternative media
journalism enterprises
url https://factsandfrictions.ca/portfolio-item/gibson/
work_keys_str_mv AT kennethgibson addressingdeficitswithcrowdfundedjournalism