Addressing Deficits With Crowdfunded Journalism
Crowdfunding has emerged as an alternative revenue model in response to the diminishing of journalism’s 150-year-old advertising-based model (Gasher et al., 2016; McChesney & Pickard, 2011; Public Policy Forum, 2017). Crowdfunding’s ability to help replace the previous financial paradigm depends...
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| Format: | Article |
| Language: | English |
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J-Schools Canada / Écoles-J Canada
2022-05-01
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| Series: | Facts & Frictions |
| Subjects: | |
| Online Access: | https://factsandfrictions.ca/portfolio-item/gibson/ |
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| Summary: | Crowdfunding has emerged as an alternative revenue model in response to the diminishing of journalism’s 150-year-old advertising-based model (Gasher et al., 2016; McChesney & Pickard, 2011; Public Policy Forum, 2017). Crowdfunding’s ability to help replace the previous financial paradigm depends on understanding how best to make direct financial solicitations to news audiences. This study conducted in-depth, semi-structured interviews with 10 Canadian journalists to understand how practitioners are crafting value propositions to optimize the success of the crowdfunding revenue model. Results indicate that respondents’ value propositions are based primarily on the democratic value of news and the negative impact the financial decline of journalism has on democratic society. |
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| ISSN: | 2816-2366 |