Chinese consumer preferences and willingness to pay for carbon-labeled eggs: an analysis based on choice experiment method
This study aimed to investigate Chinese consumer preferences and willingness to pay for carbon-labeled eggs, and to explore the heterogeneity of consumer preferences and willingness to pay under different information interventions. A choice experiment was conducted to investigate consumer preference...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2025-07-01
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| Series: | Frontiers in Sustainable Food Systems |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2025.1569674/full |
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| _version_ | 1849423408414064640 |
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| author | Miaoling Liu |
| author_facet | Miaoling Liu |
| author_sort | Miaoling Liu |
| collection | DOAJ |
| description | This study aimed to investigate Chinese consumer preferences and willingness to pay for carbon-labeled eggs, and to explore the heterogeneity of consumer preferences and willingness to pay under different information interventions. A choice experiment was conducted to investigate consumer preferences for food quality attributes, and the survey data was analyzed utilizing a mixed logit model. The findings revealed that Chinese consumers prioritize eggs with organic certification and antibiotics-free labels. Additionally, Chinese consumers exhibit a positive willingness to pay for carbon-labeled eggs, however, the attribute of carbon labels is perceived as the least important among all attributes by consumers. In addition, the preference for carbon-labeled eggs exhibits heterogeneity, with female and young consumers demonstrating a greater willingness to pay a premium. The provision of information regarding global warming and the significance of carbon labels enhances consumers’ inclination to pay a premium for products with carbon labels. |
| format | Article |
| id | doaj-art-43f9a12f186c4d64952dffa7eb4c44c8 |
| institution | Kabale University |
| issn | 2571-581X |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Sustainable Food Systems |
| spelling | doaj-art-43f9a12f186c4d64952dffa7eb4c44c82025-08-20T03:30:36ZengFrontiers Media S.A.Frontiers in Sustainable Food Systems2571-581X2025-07-01910.3389/fsufs.2025.15696741569674Chinese consumer preferences and willingness to pay for carbon-labeled eggs: an analysis based on choice experiment methodMiaoling LiuThis study aimed to investigate Chinese consumer preferences and willingness to pay for carbon-labeled eggs, and to explore the heterogeneity of consumer preferences and willingness to pay under different information interventions. A choice experiment was conducted to investigate consumer preferences for food quality attributes, and the survey data was analyzed utilizing a mixed logit model. The findings revealed that Chinese consumers prioritize eggs with organic certification and antibiotics-free labels. Additionally, Chinese consumers exhibit a positive willingness to pay for carbon-labeled eggs, however, the attribute of carbon labels is perceived as the least important among all attributes by consumers. In addition, the preference for carbon-labeled eggs exhibits heterogeneity, with female and young consumers demonstrating a greater willingness to pay a premium. The provision of information regarding global warming and the significance of carbon labels enhances consumers’ inclination to pay a premium for products with carbon labels.https://www.frontiersin.org/articles/10.3389/fsufs.2025.1569674/fullcarbon labelwillingness to payconsumer preferencecarbon-labeled eggchoice experiment method |
| spellingShingle | Miaoling Liu Chinese consumer preferences and willingness to pay for carbon-labeled eggs: an analysis based on choice experiment method Frontiers in Sustainable Food Systems carbon label willingness to pay consumer preference carbon-labeled egg choice experiment method |
| title | Chinese consumer preferences and willingness to pay for carbon-labeled eggs: an analysis based on choice experiment method |
| title_full | Chinese consumer preferences and willingness to pay for carbon-labeled eggs: an analysis based on choice experiment method |
| title_fullStr | Chinese consumer preferences and willingness to pay for carbon-labeled eggs: an analysis based on choice experiment method |
| title_full_unstemmed | Chinese consumer preferences and willingness to pay for carbon-labeled eggs: an analysis based on choice experiment method |
| title_short | Chinese consumer preferences and willingness to pay for carbon-labeled eggs: an analysis based on choice experiment method |
| title_sort | chinese consumer preferences and willingness to pay for carbon labeled eggs an analysis based on choice experiment method |
| topic | carbon label willingness to pay consumer preference carbon-labeled egg choice experiment method |
| url | https://www.frontiersin.org/articles/10.3389/fsufs.2025.1569674/full |
| work_keys_str_mv | AT miaolingliu chineseconsumerpreferencesandwillingnesstopayforcarbonlabeledeggsananalysisbasedonchoiceexperimentmethod |