Social media use and negative body image perception in Saudi Arabian women

BackgroundSocial media has become deeply embedded in daily life, particularly among females who spend significant time on visual-based platforms such as Snapchat, and Instagram. Exposure to unrealistic beauty standards on these platforms has been linked to negative body image, a growing global publi...

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Main Authors: Maha AlQahtani, Narmeen Shaikh, Khabir Ahmad, Noara Alhusseini
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-05-01
Series:Frontiers in Public Health
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Online Access:https://www.frontiersin.org/articles/10.3389/fpubh.2025.1447563/full
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author Maha AlQahtani
Maha AlQahtani
Narmeen Shaikh
Khabir Ahmad
Noara Alhusseini
author_facet Maha AlQahtani
Maha AlQahtani
Narmeen Shaikh
Khabir Ahmad
Noara Alhusseini
author_sort Maha AlQahtani
collection DOAJ
description BackgroundSocial media has become deeply embedded in daily life, particularly among females who spend significant time on visual-based platforms such as Snapchat, and Instagram. Exposure to unrealistic beauty standards on these platforms has been linked to negative body image, a growing global public health concern with well-documented psychological and behavioral consequences. While this relationship has been widely studied globally, research within Saudi Arabia, especially among adult women beyond early adulthood, remains limited.ObjectiveThis study aimed to examine the association between social media use and body image perception among adult females in Saudi Arabia, while accounting for relevant factors such as sociodemographic characteristics, BMI, and beauty filter use.MethodsAn online cross-sectional survey was conducted among adult females (aged ≥ 18) in Saudi Arabia. Validated instruments—the Social Media Addiction Scale-14 and the Body Image Questionnaire—were used to assess social media addiction and negative body image, respectively. Associations were examined using Poisson regression with robust variance.ResultsOf the 1,136 participants, 71.2% were classified as having a negative body image. Participants with social media addiction severity and BMI outside the normal range (underweight, overweight, or obese) had significantly higher rates of negative body image (p < 0.001). In contrast, using beauty filters showed no significant association with negative body image.ConclusionNegative body image is highly prevalent among adult females in Saudi Arabia and is significantly associated with both social media and higher body mass index. These findings highlight the need for culturally appropriate interventions to improve body acceptance.
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spelling doaj-art-43de63c99f834799a7c692e3a73fef062025-08-20T01:55:28ZengFrontiers Media S.A.Frontiers in Public Health2296-25652025-05-011310.3389/fpubh.2025.14475631447563Social media use and negative body image perception in Saudi Arabian womenMaha AlQahtani0Maha AlQahtani1Narmeen Shaikh2Khabir Ahmad3Noara Alhusseini4Biostatistics, Epidemiology and Public Health, College of Medicine, Alfaisal University, Riyadh, Saudi ArabiaResearch Department, King Khaled Eye Specialist Hospital, Riyadh, Saudi ArabiaBiostatistics, Epidemiology and Public Health, College of Medicine, Alfaisal University, Riyadh, Saudi ArabiaResearch Department, King Khaled Eye Specialist Hospital, Riyadh, Saudi ArabiaBiostatistics, Epidemiology and Public Health, College of Medicine, Alfaisal University, Riyadh, Saudi ArabiaBackgroundSocial media has become deeply embedded in daily life, particularly among females who spend significant time on visual-based platforms such as Snapchat, and Instagram. Exposure to unrealistic beauty standards on these platforms has been linked to negative body image, a growing global public health concern with well-documented psychological and behavioral consequences. While this relationship has been widely studied globally, research within Saudi Arabia, especially among adult women beyond early adulthood, remains limited.ObjectiveThis study aimed to examine the association between social media use and body image perception among adult females in Saudi Arabia, while accounting for relevant factors such as sociodemographic characteristics, BMI, and beauty filter use.MethodsAn online cross-sectional survey was conducted among adult females (aged ≥ 18) in Saudi Arabia. Validated instruments—the Social Media Addiction Scale-14 and the Body Image Questionnaire—were used to assess social media addiction and negative body image, respectively. Associations were examined using Poisson regression with robust variance.ResultsOf the 1,136 participants, 71.2% were classified as having a negative body image. Participants with social media addiction severity and BMI outside the normal range (underweight, overweight, or obese) had significantly higher rates of negative body image (p < 0.001). In contrast, using beauty filters showed no significant association with negative body image.ConclusionNegative body image is highly prevalent among adult females in Saudi Arabia and is significantly associated with both social media and higher body mass index. These findings highlight the need for culturally appropriate interventions to improve body acceptance.https://www.frontiersin.org/articles/10.3389/fpubh.2025.1447563/fullnegative body imagesocial media addictionadult femalesSaudi Arabiabeauty filtersBMI
spellingShingle Maha AlQahtani
Maha AlQahtani
Narmeen Shaikh
Khabir Ahmad
Noara Alhusseini
Social media use and negative body image perception in Saudi Arabian women
Frontiers in Public Health
negative body image
social media addiction
adult females
Saudi Arabia
beauty filters
BMI
title Social media use and negative body image perception in Saudi Arabian women
title_full Social media use and negative body image perception in Saudi Arabian women
title_fullStr Social media use and negative body image perception in Saudi Arabian women
title_full_unstemmed Social media use and negative body image perception in Saudi Arabian women
title_short Social media use and negative body image perception in Saudi Arabian women
title_sort social media use and negative body image perception in saudi arabian women
topic negative body image
social media addiction
adult females
Saudi Arabia
beauty filters
BMI
url https://www.frontiersin.org/articles/10.3389/fpubh.2025.1447563/full
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