The Role of ESG Activities in Strengthening Fan Trust and Loyalty: A Societal Perspective on Sustainable Sports Business
This study aims to establish the impact of environmental, social, and governance (ESG) activities undertaken by South Korean professional sports clubs on fan trust and loyalty. Furthermore, it examines the moderating influence of fan citizenship among these connections. Data were gathered via survey...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-04-01
|
| Series: | Societies |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2075-4698/15/5/119 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|