Entrepreneurial success through learning, capital, and work engagement: Market and service orientation perspective

Entrepreneurial success is determined by combination of cognitive, behavioral, and strategic factors, yet the relationship of these elements remains underexplored, particularly in dynamic market environments and emerging economies. This study examines how entrepreneurial learning intensity, psycholo...

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Main Authors: Sohail Ahmad, Qingyu Zhang, Muhammad Ali Hussain, Shahid Mahmood
Format: Article
Language:English
Published: Elsevier 2025-08-01
Series:Acta Psychologica
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S0001691825005013
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author Sohail Ahmad
Qingyu Zhang
Muhammad Ali Hussain
Shahid Mahmood
author_facet Sohail Ahmad
Qingyu Zhang
Muhammad Ali Hussain
Shahid Mahmood
author_sort Sohail Ahmad
collection DOAJ
description Entrepreneurial success is determined by combination of cognitive, behavioral, and strategic factors, yet the relationship of these elements remains underexplored, particularly in dynamic market environments and emerging economies. This study examines how entrepreneurial learning intensity, psychological capital, and entrepreneurial work engagement drive success, mediated by market and service orientation, and moderated by digitalization. Based on resource-based view and psychological capital theory, the study suggests an integrated conceptual framework tested through survey data from entrepreneurial ventures. Data was collected through questionnaire surveyfrom chief executive officers of entrepreneurial ventures in China and Pakistan and analyzed through partial least square-structure equation modeling. Findings reveal that learning intensity and psychological resources significantly enhance success, with market and service orientation serving as important mediators. Digitalization further strengthens these relationships, highlighting its role as a strategic enabler. The study contributes to theory by bridging psychological and strategic perspectives, while offering practical insights for fostering resilient, customer-centric endeavors in evolving digital landscapes.
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institution Kabale University
issn 0001-6918
language English
publishDate 2025-08-01
publisher Elsevier
record_format Article
series Acta Psychologica
spelling doaj-art-43cf2a346a424b07ab2d133f973da0c72025-08-20T03:51:53ZengElsevierActa Psychologica0001-69182025-08-0125810518810.1016/j.actpsy.2025.105188Entrepreneurial success through learning, capital, and work engagement: Market and service orientation perspectiveSohail Ahmad0Qingyu Zhang1Muhammad Ali Hussain2Shahid Mahmood3Research Institute of Business Analytics and Supply Chain Management, College of Management, Shenzhen University, Shenzhen 518060, ChinaResearch Institute of Business Analytics and Supply Chain Management, College of Management, Shenzhen University, Shenzhen 518060, China; Corresponding author at: Research Institute of Business Analytics and Supply Chain Management, College of Management, Shenzhen University, Shenzhen 518060, China.Business School, NingboTech University, Ningbo 315100, Zhejiang, ChinaMalik Firoz Khan Noon Business School University of Sargodha, Punjab PakistanEntrepreneurial success is determined by combination of cognitive, behavioral, and strategic factors, yet the relationship of these elements remains underexplored, particularly in dynamic market environments and emerging economies. This study examines how entrepreneurial learning intensity, psychological capital, and entrepreneurial work engagement drive success, mediated by market and service orientation, and moderated by digitalization. Based on resource-based view and psychological capital theory, the study suggests an integrated conceptual framework tested through survey data from entrepreneurial ventures. Data was collected through questionnaire surveyfrom chief executive officers of entrepreneurial ventures in China and Pakistan and analyzed through partial least square-structure equation modeling. Findings reveal that learning intensity and psychological resources significantly enhance success, with market and service orientation serving as important mediators. Digitalization further strengthens these relationships, highlighting its role as a strategic enabler. The study contributes to theory by bridging psychological and strategic perspectives, while offering practical insights for fostering resilient, customer-centric endeavors in evolving digital landscapes.http://www.sciencedirect.com/science/article/pii/S0001691825005013Entrepreneurial successMarket orientationService orientationEntrepreneurial learning intensityEntrepreneurial work engagementPsychological capital
spellingShingle Sohail Ahmad
Qingyu Zhang
Muhammad Ali Hussain
Shahid Mahmood
Entrepreneurial success through learning, capital, and work engagement: Market and service orientation perspective
Acta Psychologica
Entrepreneurial success
Market orientation
Service orientation
Entrepreneurial learning intensity
Entrepreneurial work engagement
Psychological capital
title Entrepreneurial success through learning, capital, and work engagement: Market and service orientation perspective
title_full Entrepreneurial success through learning, capital, and work engagement: Market and service orientation perspective
title_fullStr Entrepreneurial success through learning, capital, and work engagement: Market and service orientation perspective
title_full_unstemmed Entrepreneurial success through learning, capital, and work engagement: Market and service orientation perspective
title_short Entrepreneurial success through learning, capital, and work engagement: Market and service orientation perspective
title_sort entrepreneurial success through learning capital and work engagement market and service orientation perspective
topic Entrepreneurial success
Market orientation
Service orientation
Entrepreneurial learning intensity
Entrepreneurial work engagement
Psychological capital
url http://www.sciencedirect.com/science/article/pii/S0001691825005013
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AT qingyuzhang entrepreneurialsuccessthroughlearningcapitalandworkengagementmarketandserviceorientationperspective
AT muhammadalihussain entrepreneurialsuccessthroughlearningcapitalandworkengagementmarketandserviceorientationperspective
AT shahidmahmood entrepreneurialsuccessthroughlearningcapitalandworkengagementmarketandserviceorientationperspective