ETHNOCENTRISM AND ANIMOSITY IN CONSUMER BEHAVIOR IN BOSNIA AND HERZEGOVINA AND IMPLICATIONS FOR COMPANIES

ETHNOCENTRISM AND ANIMOSITY IN CONSUMER BEHAVIOR IN BOSNIA AND HERZEGOVINA AND IMPLICATIONS FOR COMPANIES

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This study attempts to examine ethnocentrism of BiH consumers, animosity tendencies, and consumers' notions of products originating from two neighboring countries – Croatia and Slovenia. The aim is to expose the causal relation between the expression of an individual's animosity, her/his...

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Bibliographic Details
Main Authors: Nenad Brkić, Miralem Čorbo, Denis Berberović
Format: Article
Language:English
Published: Faculty of Economics, University of Tuzla 2011-05-01
Series:Economic Review
Subjects:
ethnocentrism
animosity
consumer behaviour
Bosnia and Herzegovina
Online Access:https://www.er.ef.untz.ba/index.php/er/article/view/188
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