Social Media Influencers and Their Role in the Purchase Pattern of Products Among Females: Gender Aspects of Business Leadership in the Skincare Industry
In recent years, the skincare industry in South Africa has witnessed a surge in the popularity of skincare products among female students. With the increase in social media platforms and the rise of influencer marketing, there is growing interest in understanding the influence of social media influe...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Research and Publishing UG (AR&P)
2024-10-01
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| Series: | Business Ethics and Leadership |
| Subjects: | |
| Online Access: | https://armgpublishing.com/wp-content/uploads/2025/01/BEL_4_2024_12.pdf |
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