DEVELOPMENT OF THE BAKPIA 'MBAH WIRO 378' INDUSTRY THROUGH BUSINESS MODEL CANVAS AND BLUE OCEAN STRATEGY AT CLASS IIA YOGYAKARTA PRISON
This research aims to develop the business strategy of Bakpia 'Mbah Wiro 378' at Yogyakarta Class IIA Correctional Facility using the Business Model Canvas (BMC) and Blue Ocean Strategy (BOS) approaches. The research method used is descriptive qualitative with a case study approach. Data...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2025-03-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/19261 |
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