Expressive and Rhetorical Logic: Message Design Strategies in Ibarbo Park's Cartoon City Campaign (Qualitative content analysis on @Ibarbo Instagram account content)
The tourism industry is experiencing intense competition, requiring creative marketing strategies. Digital media, particularly Instagram, plays an important role in attracting tourists. Ibarbo in Yogyakarta, a unique tourist attraction launched the “Cartoon City” campaign using Instagram. This study...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2025/22/e3sconf_interconnects2025_04010.pdf |
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