The impact of TV channel design on emotion and brand personality
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2008-12-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2420/im_en_2008_04_Mzoughi.pdf |
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| _version_ | 1850273610259759104 |
|---|---|
| author | Nabil Mzoughi Héla Ayed |
| author_facet | Nabil Mzoughi Héla Ayed |
| author_sort | Nabil Mzoughi |
| collection | DOAJ |
| format | Article |
| id | doaj-art-4356c8e2b8074dad90e683709e11b596 |
| institution | OA Journals |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2008-12-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-4356c8e2b8074dad90e683709e11b5962025-08-20T01:51:27ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262008-12-01442420The impact of TV channel design on emotion and brand personalityNabil MzoughiHéla Ayedhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2420/im_en_2008_04_Mzoughi.pdf |
| spellingShingle | Nabil Mzoughi Héla Ayed The impact of TV channel design on emotion and brand personality Innovative Marketing |
| title | The impact of TV channel design on emotion and brand personality |
| title_full | The impact of TV channel design on emotion and brand personality |
| title_fullStr | The impact of TV channel design on emotion and brand personality |
| title_full_unstemmed | The impact of TV channel design on emotion and brand personality |
| title_short | The impact of TV channel design on emotion and brand personality |
| title_sort | impact of tv channel design on emotion and brand personality |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2420/im_en_2008_04_Mzoughi.pdf |
| work_keys_str_mv | AT nabilmzoughi theimpactoftvchanneldesignonemotionandbrandpersonality AT helaayed theimpactoftvchanneldesignonemotionandbrandpersonality AT nabilmzoughi impactoftvchanneldesignonemotionandbrandpersonality AT helaayed impactoftvchanneldesignonemotionandbrandpersonality |