The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour.

The main aim of the study was to investigate the role and importance of perceived risk in medical tourism (MT). The research demonstrates that the country of origin and an assessment of the respondents' own health condition significantly moderates the impact of their attitudes on behavioral int...

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Main Authors: Monika Boguszewicz-Kreft, Sylwia Kuczamer-Kłopotowska, Arkadiusz Kozłowski
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2022-01-01
Series:PLoS ONE
Online Access:https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0262137&type=printable
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author Monika Boguszewicz-Kreft
Sylwia Kuczamer-Kłopotowska
Arkadiusz Kozłowski
author_facet Monika Boguszewicz-Kreft
Sylwia Kuczamer-Kłopotowska
Arkadiusz Kozłowski
author_sort Monika Boguszewicz-Kreft
collection DOAJ
description The main aim of the study was to investigate the role and importance of perceived risk in medical tourism (MT). The research demonstrates that the country of origin and an assessment of the respondents' own health condition significantly moderates the impact of their attitudes on behavioral intention. The research shows a strong correlation between the risk perceived by the respondents and their attitudes towards MT services. This relationship is significantly moderated by risk awareness, aversion to risk and gender. Additionally, an important factor in the model is the level of satisfaction with medical services in their own country. The survey using a fully structured questionnaire was conducted among young consumers from Jordan, Poland and Turkey. To verify the hypotheses, a multiple regression model with interactions was used.
format Article
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institution DOAJ
issn 1932-6203
language English
publishDate 2022-01-01
publisher Public Library of Science (PLoS)
record_format Article
series PLoS ONE
spelling doaj-art-4333461bbaed4072b05dba00d75ecb192025-08-20T03:00:59ZengPublic Library of Science (PLoS)PLoS ONE1932-62032022-01-01171e026213710.1371/journal.pone.0262137The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour.Monika Boguszewicz-KreftSylwia Kuczamer-KłopotowskaArkadiusz KozłowskiThe main aim of the study was to investigate the role and importance of perceived risk in medical tourism (MT). The research demonstrates that the country of origin and an assessment of the respondents' own health condition significantly moderates the impact of their attitudes on behavioral intention. The research shows a strong correlation between the risk perceived by the respondents and their attitudes towards MT services. This relationship is significantly moderated by risk awareness, aversion to risk and gender. Additionally, an important factor in the model is the level of satisfaction with medical services in their own country. The survey using a fully structured questionnaire was conducted among young consumers from Jordan, Poland and Turkey. To verify the hypotheses, a multiple regression model with interactions was used.https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0262137&type=printable
spellingShingle Monika Boguszewicz-Kreft
Sylwia Kuczamer-Kłopotowska
Arkadiusz Kozłowski
The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour.
PLoS ONE
title The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour.
title_full The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour.
title_fullStr The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour.
title_full_unstemmed The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour.
title_short The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour.
title_sort role and importance of perceived risk in medical tourism applying the theory of planned behaviour
url https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0262137&type=printable
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