The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour.
The main aim of the study was to investigate the role and importance of perceived risk in medical tourism (MT). The research demonstrates that the country of origin and an assessment of the respondents' own health condition significantly moderates the impact of their attitudes on behavioral int...
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| Format: | Article |
| Language: | English |
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Public Library of Science (PLoS)
2022-01-01
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| Series: | PLoS ONE |
| Online Access: | https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0262137&type=printable |
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| author | Monika Boguszewicz-Kreft Sylwia Kuczamer-Kłopotowska Arkadiusz Kozłowski |
| author_facet | Monika Boguszewicz-Kreft Sylwia Kuczamer-Kłopotowska Arkadiusz Kozłowski |
| author_sort | Monika Boguszewicz-Kreft |
| collection | DOAJ |
| description | The main aim of the study was to investigate the role and importance of perceived risk in medical tourism (MT). The research demonstrates that the country of origin and an assessment of the respondents' own health condition significantly moderates the impact of their attitudes on behavioral intention. The research shows a strong correlation between the risk perceived by the respondents and their attitudes towards MT services. This relationship is significantly moderated by risk awareness, aversion to risk and gender. Additionally, an important factor in the model is the level of satisfaction with medical services in their own country. The survey using a fully structured questionnaire was conducted among young consumers from Jordan, Poland and Turkey. To verify the hypotheses, a multiple regression model with interactions was used. |
| format | Article |
| id | doaj-art-4333461bbaed4072b05dba00d75ecb19 |
| institution | DOAJ |
| issn | 1932-6203 |
| language | English |
| publishDate | 2022-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj-art-4333461bbaed4072b05dba00d75ecb192025-08-20T03:00:59ZengPublic Library of Science (PLoS)PLoS ONE1932-62032022-01-01171e026213710.1371/journal.pone.0262137The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour.Monika Boguszewicz-KreftSylwia Kuczamer-KłopotowskaArkadiusz KozłowskiThe main aim of the study was to investigate the role and importance of perceived risk in medical tourism (MT). The research demonstrates that the country of origin and an assessment of the respondents' own health condition significantly moderates the impact of their attitudes on behavioral intention. The research shows a strong correlation between the risk perceived by the respondents and their attitudes towards MT services. This relationship is significantly moderated by risk awareness, aversion to risk and gender. Additionally, an important factor in the model is the level of satisfaction with medical services in their own country. The survey using a fully structured questionnaire was conducted among young consumers from Jordan, Poland and Turkey. To verify the hypotheses, a multiple regression model with interactions was used.https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0262137&type=printable |
| spellingShingle | Monika Boguszewicz-Kreft Sylwia Kuczamer-Kłopotowska Arkadiusz Kozłowski The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour. PLoS ONE |
| title | The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour. |
| title_full | The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour. |
| title_fullStr | The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour. |
| title_full_unstemmed | The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour. |
| title_short | The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour. |
| title_sort | role and importance of perceived risk in medical tourism applying the theory of planned behaviour |
| url | https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0262137&type=printable |
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