Exploring the Mediation Effect of Brand Trust on the Link Between Tourism Destination Image, Social Influence and Brand Loyalty

Exploring the Mediation Effect of Brand Trust on the Link Between Tourism Destination Image, Social Influence and Brand Loyalty

This study examines the structural relationship between a destination’s image (DI), social influence (SI), and tourists’ brand trust (BT) and brand loyalty (BL) in the destination of Tozeur, a Tunisian town located at the gateway to the Sahara and rooted in the Atlas Mountains, where George Lucas se...

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Bibliographic Details
Main Authors: Abu Elnasr E. Sobaih, Hassane Gharbi, Riadh Brini, Nadir Aliane
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Societies
Subjects:
brand loyalty
brand trust
destination image
social influence
Tozeur
Tunisia
Online Access:https://www.mdpi.com/2075-4698/15/1/9
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