Parables of Modernity: Italian Advertising Meets Religion, 1890–1950

The use of religious symbols in commercial advertising is not only a modern phenomenon. The research presented here traces its existence from the start of the last century through the analysis of a broad sample of advertising posters that circulated in Italy between 1890 and 1950. In presenting the...

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Bibliographic Details
Main Author: Carlo Nardella
Format: Article
Language:English
Published: MDPI AG 2024-12-01
Series:Religions
Subjects:
Online Access:https://www.mdpi.com/2077-1444/15/12/1540
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