The role of digital marketing and electronic word of mouth in restoring interest and visiting decisions to mangrove ecotourism Kampung Blekok, Situbondo in the new normal era

The role of digital marketing and electronic word of mouth in restoring interest and visiting decisions to mangrove ecotourism Kampung Blekok, Situbondo in the new normal era

Introduction: The presence of ecotourism is more oriented toward environmental conservation, utilization of natural resources, cultural preservation, and economic benefits. However, post-COVID-19 pandemic tourist visits to the Kampung Blekok mangrove ecotourism have not recovered, and the condition...

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Bibliographic Details
Main Authors: Zainal Abidin, Mochammad Fattah, Mentari Puspa Wardani, Hani Isniawati
Format: Article
Language:English
Published: Faculty of Agriculture, University of Yudharta Pasuruan 2024-07-01
Series:AGROMIX
Subjects:
digital marketing
eWOM
visit intention
visit decision
mangrove ecotourism
Online Access:https://jurnal.yudharta.ac.id/v2/index.php/AGROMIX/article/view/4491
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