INTEGRATING HOFSTEDE’S INDIVIDUALISM–COLLECTIVISM DIMENSION INTO ENGLISH FOR SPECIFIC PURPOSES: A FRAMEWORK FOR INTERCULTURAL SKILLS
The globalization of professional communication has intensified the need for pedagogical approaches that connects language and culture in English for Specific Purposes teaching. This article proposes a comprehensive framework for integrating Geert Hofstede’s individualism–collectivism cultural dime...
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| Format: | Article |
| Language: | English |
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University of Oradea Publishing House
2025-07-01
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| Series: | Oradea Journal of Business and Economics |
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| Online Access: | https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/07/Patrick-LAVRITS-Daniela-ISTODOR.pdf |
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| _version_ | 1850044642360295424 |
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| author | Patrick LAVRITS Daniela ISTODOR |
| author_facet | Patrick LAVRITS Daniela ISTODOR |
| author_sort | Patrick LAVRITS |
| collection | DOAJ |
| description | The globalization of professional communication has intensified the need for pedagogical approaches that connects language and culture in English for Specific Purposes teaching. This article proposes a comprehensive framework for integrating Geert Hofstede’s individualism–collectivism cultural dimension into ESP teaching, with a particular focus on business students. It first outlines the theoretical framework of individualism and collectivism and their implications for communication styles, educational expectations, and workplace behaviors. The article then presents a range of practical tasks – including reading comprehension, case analysis, vocabulary matching, idiomatic interpretation, and multiple-choice exercises – designed to enhance both linguistic proficiency and intercultural competence. By using culturally sensitive teaching methods, this approach supports more meaningful learning and better prepares students for international professional settings. |
| format | Article |
| id | doaj-art-4235f8d1ea3744a4bd4f1469af84658b |
| institution | DOAJ |
| issn | 2501-3599 |
| language | English |
| publishDate | 2025-07-01 |
| publisher | University of Oradea Publishing House |
| record_format | Article |
| series | Oradea Journal of Business and Economics |
| spelling | doaj-art-4235f8d1ea3744a4bd4f1469af84658b2025-08-20T02:54:53ZengUniversity of Oradea Publishing HouseOradea Journal of Business and Economics2501-35992025-07-0134134735710.47535/1991AUOES34(1)028INTEGRATING HOFSTEDE’S INDIVIDUALISM–COLLECTIVISM DIMENSION INTO ENGLISH FOR SPECIFIC PURPOSES: A FRAMEWORK FOR INTERCULTURAL SKILLSPatrick LAVRITS0Daniela ISTODOR1Department of Marketing, International Relations and Economics, Faculty of Economics and Business Administration, West University of Timisoara, RomaniaDepartment of Marketing, International Relations and Economics, Faculty of Economics and Business Administration, West University of Timisoara, Romania The globalization of professional communication has intensified the need for pedagogical approaches that connects language and culture in English for Specific Purposes teaching. This article proposes a comprehensive framework for integrating Geert Hofstede’s individualism–collectivism cultural dimension into ESP teaching, with a particular focus on business students. It first outlines the theoretical framework of individualism and collectivism and their implications for communication styles, educational expectations, and workplace behaviors. The article then presents a range of practical tasks – including reading comprehension, case analysis, vocabulary matching, idiomatic interpretation, and multiple-choice exercises – designed to enhance both linguistic proficiency and intercultural competence. By using culturally sensitive teaching methods, this approach supports more meaningful learning and better prepares students for international professional settings.https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/07/Patrick-LAVRITS-Daniela-ISTODOR.pdfintercultural communicationenglish for specific purposesindividualism–collectivismcultural awarenessglobalization |
| spellingShingle | Patrick LAVRITS Daniela ISTODOR INTEGRATING HOFSTEDE’S INDIVIDUALISM–COLLECTIVISM DIMENSION INTO ENGLISH FOR SPECIFIC PURPOSES: A FRAMEWORK FOR INTERCULTURAL SKILLS Oradea Journal of Business and Economics intercultural communication english for specific purposes individualism–collectivism cultural awareness globalization |
| title | INTEGRATING HOFSTEDE’S INDIVIDUALISM–COLLECTIVISM DIMENSION INTO ENGLISH FOR SPECIFIC PURPOSES: A FRAMEWORK FOR INTERCULTURAL SKILLS |
| title_full | INTEGRATING HOFSTEDE’S INDIVIDUALISM–COLLECTIVISM DIMENSION INTO ENGLISH FOR SPECIFIC PURPOSES: A FRAMEWORK FOR INTERCULTURAL SKILLS |
| title_fullStr | INTEGRATING HOFSTEDE’S INDIVIDUALISM–COLLECTIVISM DIMENSION INTO ENGLISH FOR SPECIFIC PURPOSES: A FRAMEWORK FOR INTERCULTURAL SKILLS |
| title_full_unstemmed | INTEGRATING HOFSTEDE’S INDIVIDUALISM–COLLECTIVISM DIMENSION INTO ENGLISH FOR SPECIFIC PURPOSES: A FRAMEWORK FOR INTERCULTURAL SKILLS |
| title_short | INTEGRATING HOFSTEDE’S INDIVIDUALISM–COLLECTIVISM DIMENSION INTO ENGLISH FOR SPECIFIC PURPOSES: A FRAMEWORK FOR INTERCULTURAL SKILLS |
| title_sort | integrating hofstede s individualism collectivism dimension into english for specific purposes a framework for intercultural skills |
| topic | intercultural communication english for specific purposes individualism–collectivism cultural awareness globalization |
| url | https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/07/Patrick-LAVRITS-Daniela-ISTODOR.pdf |
| work_keys_str_mv | AT patricklavrits integratinghofstedesindividualismcollectivismdimensionintoenglishforspecificpurposesaframeworkforinterculturalskills AT danielaistodor integratinghofstedesindividualismcollectivismdimensionintoenglishforspecificpurposesaframeworkforinterculturalskills |