UNPACKING SOCIAL INTERACTIONS IN PACKAGE TOURS: A FOCUS ON TOURIST-TO-TOURIST AND TOURIST-TO-TOUR GUIDE INTERACTIONS AND INFLUENCING FACTORS
This study aims to comprehensively understand social interactions on package tours. Using a qualitative approach, combining interviews (n = 33) and field observations (n = 3) administered to Vietnamese package tourists, the study identified ten common forms of social interaction among tourists and...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Dalat University
2024-11-01
|
| Series: | Tạp chí Khoa học Đại học Đà Lạt |
| Subjects: | |
| Online Access: | https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/1246 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1823857053382213632 |
|---|---|
| author | Tran Truc Vien Pham |
| author_facet | Tran Truc Vien Pham |
| author_sort | Tran Truc Vien Pham |
| collection | DOAJ |
| description |
This study aims to comprehensively understand social interactions on package tours. Using a qualitative approach, combining interviews (n = 33) and field observations (n = 3) administered to Vietnamese package tourists, the study identified ten common forms of social interaction among tourists and eight common forms between tourists and tour guides. The majority of tourist-to-tourist interactions were found to be social-oriented, while most tourist-to-tour guide interactions were service-oriented. The study also found that factors influencing these interactions included tour guide performance, tourist personality, tourist needs, and situational factors on tours. The findings make a significant contribution to the literature on social interactions and offer valuable practical implications for tour marketing and management practitioners, particularly in their efforts to manage social interactions on tours and recovery package tours in the post-Covid era.
|
| format | Article |
| id | doaj-art-420b6de65f5548bc81c867c56dbdf716 |
| institution | Kabale University |
| issn | 0866-787X |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Dalat University |
| record_format | Article |
| series | Tạp chí Khoa học Đại học Đà Lạt |
| spelling | doaj-art-420b6de65f5548bc81c867c56dbdf7162025-02-12T01:00:39ZengDalat UniversityTạp chí Khoa học Đại học Đà Lạt0866-787X2024-11-0115110.37569/DalatUniversity.15.1.1246(2025)UNPACKING SOCIAL INTERACTIONS IN PACKAGE TOURS: A FOCUS ON TOURIST-TO-TOURIST AND TOURIST-TO-TOUR GUIDE INTERACTIONS AND INFLUENCING FACTORSTran Truc Vien Pham0https://orcid.org/0000-0003-3528-4472Quy Nhon University This study aims to comprehensively understand social interactions on package tours. Using a qualitative approach, combining interviews (n = 33) and field observations (n = 3) administered to Vietnamese package tourists, the study identified ten common forms of social interaction among tourists and eight common forms between tourists and tour guides. The majority of tourist-to-tourist interactions were found to be social-oriented, while most tourist-to-tour guide interactions were service-oriented. The study also found that factors influencing these interactions included tour guide performance, tourist personality, tourist needs, and situational factors on tours. The findings make a significant contribution to the literature on social interactions and offer valuable practical implications for tour marketing and management practitioners, particularly in their efforts to manage social interactions on tours and recovery package tours in the post-Covid era. https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/1246Package tour managementRecovery after the pandemicSocial interactions. |
| spellingShingle | Tran Truc Vien Pham UNPACKING SOCIAL INTERACTIONS IN PACKAGE TOURS: A FOCUS ON TOURIST-TO-TOURIST AND TOURIST-TO-TOUR GUIDE INTERACTIONS AND INFLUENCING FACTORS Tạp chí Khoa học Đại học Đà Lạt Package tour management Recovery after the pandemic Social interactions. |
| title | UNPACKING SOCIAL INTERACTIONS IN PACKAGE TOURS: A FOCUS ON TOURIST-TO-TOURIST AND TOURIST-TO-TOUR GUIDE INTERACTIONS AND INFLUENCING FACTORS |
| title_full | UNPACKING SOCIAL INTERACTIONS IN PACKAGE TOURS: A FOCUS ON TOURIST-TO-TOURIST AND TOURIST-TO-TOUR GUIDE INTERACTIONS AND INFLUENCING FACTORS |
| title_fullStr | UNPACKING SOCIAL INTERACTIONS IN PACKAGE TOURS: A FOCUS ON TOURIST-TO-TOURIST AND TOURIST-TO-TOUR GUIDE INTERACTIONS AND INFLUENCING FACTORS |
| title_full_unstemmed | UNPACKING SOCIAL INTERACTIONS IN PACKAGE TOURS: A FOCUS ON TOURIST-TO-TOURIST AND TOURIST-TO-TOUR GUIDE INTERACTIONS AND INFLUENCING FACTORS |
| title_short | UNPACKING SOCIAL INTERACTIONS IN PACKAGE TOURS: A FOCUS ON TOURIST-TO-TOURIST AND TOURIST-TO-TOUR GUIDE INTERACTIONS AND INFLUENCING FACTORS |
| title_sort | unpacking social interactions in package tours a focus on tourist to tourist and tourist to tour guide interactions and influencing factors |
| topic | Package tour management Recovery after the pandemic Social interactions. |
| url | https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/1246 |
| work_keys_str_mv | AT trantrucvienpham unpackingsocialinteractionsinpackagetoursafocusontouristtotouristandtouristtotourguideinteractionsandinfluencingfactors |