Digital maturity as a critical element development of the media industry

The article defines that the social functioning of communication technologies forms the media environment (media space) of a digital society. Organizations that are at high levels of digital maturity are significantly more likely than organizations with lower maturity to achieve high net income and...

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Bibliographic Details
Main Authors: E. I. Kuznetsova, A. V. Rusavskaya
Format: Article
Language:Russian
Published: Russian Academy of Entrepreneurship 2021-02-01
Series:Путеводитель предпринимателя
Subjects:
Online Access:https://www.pp-mag.ru/jour/article/view/1495
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Summary:The article defines that the social functioning of communication technologies forms the media environment (media space) of a digital society. Organizations that are at high levels of digital maturity are significantly more likely than organizations with lower maturity to achieve high net income and annual revenue growth. Based on the analysis, ten key competencies that are critical for the management of the media industry are identified.
ISSN:2073-9885
2687-136X