Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland
Aesthetic medicine is a rapidly evolving field integrating knowledge from various medical specialties to enhance physical appearance, boost self-esteem, and improve quality of life. This study investigates patient satisfaction with innovative aesthetic medicine services in Poland, focusing on determ...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-12-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.2478/minib-2024-0023 |
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| author | Ankiel Magdalena Kuczyńska Anna |
| author_facet | Ankiel Magdalena Kuczyńska Anna |
| author_sort | Ankiel Magdalena |
| collection | DOAJ |
| description | Aesthetic medicine is a rapidly evolving field integrating knowledge from various medical specialties to enhance physical appearance, boost self-esteem, and improve quality of life. This study investigates patient satisfaction with innovative aesthetic medicine services in Poland, focusing on determinants influencing the selection and effectiveness of treatments. Utilizing data from 745 patients across large clinics and in-depth interviews with 20 physicians, the research evaluates popular procedures, post-treatment outcomes, and consumer loyalty using the Net Promoter Score (NPS) technique. Results indicate high satisfaction levels, with botulinum toxin type A and hyaluronic acid injections being the most favored treatments. Patients highlighted factors such as professionalism, technological innovation, and clinic environment as critical to their positive experiences. The findings underscore the importance of aligning service offerings with consumer expectations and leveraging advanced technologies to drive growth in the aesthetic medicine sector. Future research aims to expand the analysis to international markets, further exploring satisfaction determinants across diverse cultural and economic contexts. |
| format | Article |
| id | doaj-art-41b708df77af4d80bf28ca8af6af0c19 |
| institution | DOAJ |
| issn | 2353-8414 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Marketing of Scientific and Research Organizations |
| spelling | doaj-art-41b708df77af4d80bf28ca8af6af0c192025-08-20T02:51:57ZengSciendoMarketing of Scientific and Research Organizations2353-84142024-12-015449110910.2478/minib-2024-0023Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in PolandAnkiel Magdalena0Kuczyńska Anna1Poznań University of Economics and Business, Al. Niepodległości 10, 61-875Poznań, PolandAesthetic medicine is a rapidly evolving field integrating knowledge from various medical specialties to enhance physical appearance, boost self-esteem, and improve quality of life. This study investigates patient satisfaction with innovative aesthetic medicine services in Poland, focusing on determinants influencing the selection and effectiveness of treatments. Utilizing data from 745 patients across large clinics and in-depth interviews with 20 physicians, the research evaluates popular procedures, post-treatment outcomes, and consumer loyalty using the Net Promoter Score (NPS) technique. Results indicate high satisfaction levels, with botulinum toxin type A and hyaluronic acid injections being the most favored treatments. Patients highlighted factors such as professionalism, technological innovation, and clinic environment as critical to their positive experiences. The findings underscore the importance of aligning service offerings with consumer expectations and leveraging advanced technologies to drive growth in the aesthetic medicine sector. Future research aims to expand the analysis to international markets, further exploring satisfaction determinants across diverse cultural and economic contexts.https://doi.org/10.2478/minib-2024-0023innovationinnovative technologiesaesthetic medicinesatisfactioninnovative aesthetic medicine servicesaesthetic medicine services in polandmedical serviceconsumer behaviournet promoter score techniqueinnowacjeinnowacyjne technologiemedycyna estetycznasatysfakcjainnowacyjne usługi medycyny estetycznejusługi medycyny estetycznej w polsceusługi medycznezachowania konsumenckietechnika net promoter scorei11i12m31 |
| spellingShingle | Ankiel Magdalena Kuczyńska Anna Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland Marketing of Scientific and Research Organizations innovation innovative technologies aesthetic medicine satisfaction innovative aesthetic medicine services aesthetic medicine services in poland medical service consumer behaviour net promoter score technique innowacje innowacyjne technologie medycyna estetyczna satysfakcja innowacyjne usługi medycyny estetycznej usługi medycyny estetycznej w polsce usługi medyczne zachowania konsumenckie technika net promoter score i11 i12 m31 |
| title | Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland |
| title_full | Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland |
| title_fullStr | Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland |
| title_full_unstemmed | Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland |
| title_short | Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland |
| title_sort | satisfaction of consumers using innovative aesthetic medicine services in poland |
| topic | innovation innovative technologies aesthetic medicine satisfaction innovative aesthetic medicine services aesthetic medicine services in poland medical service consumer behaviour net promoter score technique innowacje innowacyjne technologie medycyna estetyczna satysfakcja innowacyjne usługi medycyny estetycznej usługi medycyny estetycznej w polsce usługi medyczne zachowania konsumenckie technika net promoter score i11 i12 m31 |
| url | https://doi.org/10.2478/minib-2024-0023 |
| work_keys_str_mv | AT ankielmagdalena satisfactionofconsumersusinginnovativeaestheticmedicineservicesinpoland AT kuczynskaanna satisfactionofconsumersusinginnovativeaestheticmedicineservicesinpoland |