Using social marketing for the promotion of cognitive health: a scoping review protocol

Using social marketing for the promotion of cognitive health: a scoping review protocol

Introduction The use of social marketing strategies to induce the promotion of cognitive health has received little attention in research. The objective of this scoping review is twofold: (i) to identify the social marketing strategies that have been used in recent years to initiate and maintain hea...

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Main Authors: Claus Vögele, Mathilde Barbier, Caroline Schulte, Anna Kornadt, Carine Federspiel, Jean-Paul Steinmetz
Format: Article
Language:English
Published: BMJ Publishing Group 2021-10-01
Series:BMJ Open
Online Access:https://bmjopen.bmj.com/content/11/10/e049947.full
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