Using social marketing for the promotion of cognitive health: a scoping review protocol

Introduction The use of social marketing strategies to induce the promotion of cognitive health has received little attention in research. The objective of this scoping review is twofold: (i) to identify the social marketing strategies that have been used in recent years to initiate and maintain hea...

Full description

Saved in:
Bibliographic Details
Main Authors: Claus Vögele, Mathilde Barbier, Caroline Schulte, Anna Kornadt, Carine Federspiel, Jean-Paul Steinmetz
Format: Article
Language:English
Published: BMJ Publishing Group 2021-10-01
Series:BMJ Open
Online Access:https://bmjopen.bmj.com/content/11/10/e049947.full
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1850157943062790144
author Claus Vögele
Mathilde Barbier
Caroline Schulte
Anna Kornadt
Carine Federspiel
Jean-Paul Steinmetz
author_facet Claus Vögele
Mathilde Barbier
Caroline Schulte
Anna Kornadt
Carine Federspiel
Jean-Paul Steinmetz
author_sort Claus Vögele
collection DOAJ
description Introduction The use of social marketing strategies to induce the promotion of cognitive health has received little attention in research. The objective of this scoping review is twofold: (i) to identify the social marketing strategies that have been used in recent years to initiate and maintain health-promoting behaviour; (ii) to advance research in this area to inform policy and practice on how to best make use of these strategies to promote cognitive health.Methods and analysis We will use the five-stage methodological framework of Arksey and O’Malley. Articles in English published since 2010 will be searched in electronic databases (the Cochrane Library, DoPHER, the International Bibliography of the Social Sciences, PsycInfo, PubMed, ScienceDirect, Scopus). Quantitative and qualitative study designs as well as reviews will be considered. We will include those articles that report the design, implementation, outcomes and evaluation of programmes and interventions concerning social marketing and/or health promotion and/or promotion of cognitive health. Grey literature will not be searched. Two independent reviewers will assess in detail the abstracts and full text of selected citations against the inclusion criteria. A Preferred Reporting Items for Systematic Reviews and Meta-Analyses flowchart for Scoping Reviews will be used to illustrate the process of article selection. We will use a data extraction form, present the results through narrative synthesis and discuss them in relation to the scoping review research questions.Ethics and dissemination Ethics approval is not required for conducting this scoping review. The results of the review will be the first step to advance a conceptual framework, which contributes to the development of interventions targeting the promotion of cognitive health. The results will be published in a peer-reviewed scientific journal. They will also be disseminated to key stakeholders in the field of the promotion of cognitive health.
format Article
id doaj-art-41b022da92a64ab48ed0d91e1bad18d3
institution OA Journals
issn 2044-6055
language English
publishDate 2021-10-01
publisher BMJ Publishing Group
record_format Article
series BMJ Open
spelling doaj-art-41b022da92a64ab48ed0d91e1bad18d32025-08-20T02:24:01ZengBMJ Publishing GroupBMJ Open2044-60552021-10-01111010.1136/bmjopen-2021-049947Using social marketing for the promotion of cognitive health: a scoping review protocolClaus Vögele0Mathilde Barbier1Caroline Schulte2Anna Kornadt3Carine Federspiel4Jean-Paul Steinmetz5Department of Behavioral and Cognitive Sciences, University of Luxembourg, Esch-sur-Alzette, LuxembourgDepartment of Behavioral and Cognitive Sciences, University of Luxembourg, Esch-sur-Alzette, LuxembourgDepartment of Computer Science, Therapeutic Sciences, University of Applied Sciences Trier Department of Computer Science, Trier, GermanyDepartment of Behavioral and Cognitive Sciences, University of Luxembourg, Esch-sur-Alzette, LuxembourgCentre for Memory and Mobility, Zitha, Luxembourg city, LuxembourgCentre for Memory and Mobility, Zitha, Luxembourg city, LuxembourgIntroduction The use of social marketing strategies to induce the promotion of cognitive health has received little attention in research. The objective of this scoping review is twofold: (i) to identify the social marketing strategies that have been used in recent years to initiate and maintain health-promoting behaviour; (ii) to advance research in this area to inform policy and practice on how to best make use of these strategies to promote cognitive health.Methods and analysis We will use the five-stage methodological framework of Arksey and O’Malley. Articles in English published since 2010 will be searched in electronic databases (the Cochrane Library, DoPHER, the International Bibliography of the Social Sciences, PsycInfo, PubMed, ScienceDirect, Scopus). Quantitative and qualitative study designs as well as reviews will be considered. We will include those articles that report the design, implementation, outcomes and evaluation of programmes and interventions concerning social marketing and/or health promotion and/or promotion of cognitive health. Grey literature will not be searched. Two independent reviewers will assess in detail the abstracts and full text of selected citations against the inclusion criteria. A Preferred Reporting Items for Systematic Reviews and Meta-Analyses flowchart for Scoping Reviews will be used to illustrate the process of article selection. We will use a data extraction form, present the results through narrative synthesis and discuss them in relation to the scoping review research questions.Ethics and dissemination Ethics approval is not required for conducting this scoping review. The results of the review will be the first step to advance a conceptual framework, which contributes to the development of interventions targeting the promotion of cognitive health. The results will be published in a peer-reviewed scientific journal. They will also be disseminated to key stakeholders in the field of the promotion of cognitive health.https://bmjopen.bmj.com/content/11/10/e049947.full
spellingShingle Claus Vögele
Mathilde Barbier
Caroline Schulte
Anna Kornadt
Carine Federspiel
Jean-Paul Steinmetz
Using social marketing for the promotion of cognitive health: a scoping review protocol
BMJ Open
title Using social marketing for the promotion of cognitive health: a scoping review protocol
title_full Using social marketing for the promotion of cognitive health: a scoping review protocol
title_fullStr Using social marketing for the promotion of cognitive health: a scoping review protocol
title_full_unstemmed Using social marketing for the promotion of cognitive health: a scoping review protocol
title_short Using social marketing for the promotion of cognitive health: a scoping review protocol
title_sort using social marketing for the promotion of cognitive health a scoping review protocol
url https://bmjopen.bmj.com/content/11/10/e049947.full
work_keys_str_mv AT clausvogele usingsocialmarketingforthepromotionofcognitivehealthascopingreviewprotocol
AT mathildebarbier usingsocialmarketingforthepromotionofcognitivehealthascopingreviewprotocol
AT carolineschulte usingsocialmarketingforthepromotionofcognitivehealthascopingreviewprotocol
AT annakornadt usingsocialmarketingforthepromotionofcognitivehealthascopingreviewprotocol
AT carinefederspiel usingsocialmarketingforthepromotionofcognitivehealthascopingreviewprotocol
AT jeanpaulsteinmetz usingsocialmarketingforthepromotionofcognitivehealthascopingreviewprotocol