Data-related risks for the use of machine learning in retail customer demand forecasting

Purpose: The use of machine learning in customer demand forecasting is reliant on quality data sources. Data should be governed and managed appropriately to ensure that customer demand forecasting is accurate. Most retailers, however, do not understand the technology and are unable to identify all t...

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Bibliographic Details
Main Authors: Lee-Ann Pietersen, Riaan J. Rudman
Format: Article
Language:English
Published: AOSIS 2025-05-01
Series:South African Journal of Business Management
Subjects:
Online Access:https://sajbm.org/index.php/sajbm/article/view/4766
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