Data-related risks for the use of machine learning in retail customer demand forecasting
Purpose: The use of machine learning in customer demand forecasting is reliant on quality data sources. Data should be governed and managed appropriately to ensure that customer demand forecasting is accurate. Most retailers, however, do not understand the technology and are unable to identify all t...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2025-05-01
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| Series: | South African Journal of Business Management |
| Subjects: | |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/4766 |
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