Construction of Weifang Handicraft Industry Brand System in the Industry 4.0 Era
As a distinct component of the local economy, Weifang’s traditional handicraft sector not only contains countless intangible cultural heritages, but it also serves as a significant driving force in encouraging local economic progress. However, the establishment of a brand system is a vital step towa...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/04/shsconf_messd2025_02020.pdf |
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