The strategized business model for successful technopreneurs in Malaysian Small-Medium Enter-prise (SME) using Business Intelligence (BI) as a moderator , Pages:649-660

The rise of digital marketing channels and e-commerce has compelled businesses to shift to a digital economy, where the use and use of technology in business operations necessitates the development of technopreneurs rather than entrepreneurs. Moreover, technopreneurs can transform a technical i...

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Bibliographic Details
Main Authors: Mailasan Jayakrishnan, Ana Nabilah Sauadi, Nur Athirah Nabila Mohd Idro
Format: Article
Language:English
Published: Growing Science 2025-01-01
Series:Decision Science Letters
Online Access:https://www.growingscience.com/dsl/Vol14/dsl_2025_26.pdf
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