Food neophobia: psychological dimensions of consumer perception and emotional sentiment in social media discourse

Addressing global food security necessitates exploring future foods, yet their societal acceptance hinges critically on public perception an2d psychological barriers such as neophobia. This study delves into the psychological dimensions underlying consumer perception of future foods, investigating t...

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Main Authors: Yu Shan, Hong Wang, Wenqi Wang
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-06-01
Series:Frontiers in Nutrition
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fnut.2025.1584409/full
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author Yu Shan
Hong Wang
Wenqi Wang
author_facet Yu Shan
Hong Wang
Wenqi Wang
author_sort Yu Shan
collection DOAJ
description Addressing global food security necessitates exploring future foods, yet their societal acceptance hinges critically on public perception an2d psychological barriers such as neophobia. This study delves into the psychological dimensions underlying consumer perception of future foods, investigating the intricate relationship between food neophobia and these perceptions, and mapping the prevailing emotional landscape surrounding novel food adoption. Employing a Social Media Analytics (SMA) framework to capture ecologically valid public discourse, we utilized social media text analysis, integrating topic modeling and sentiment analysis, to dissect online expressions concerning future foods. Our analysis reveals that public evaluations are predominantly positive (53.20%), while a substantial segment expresses negative sentiments (30.48%) and ambivalence (16.32%). Psychologically, we identified four salient perceptual dimensions – taste, appearance, culture, and technology – which differentially mediate food neophobia and elicit distinct emotional valences. Notably, appearance and cultural perceptions are associated with heightened neophobia and negative emotional responses, suggesting underlying psychological mechanisms of sensory and socio-cultural rejection. These findings offer critical psychological insights for future food producers and policymakers, highlighting the psychological determinants of public attitudes toward future foods and informing psychologically-informed strategies to enhance consumer acceptance and promote dietary innovation.
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spelling doaj-art-411b46ee616349c7bd95600a8d5db4f22025-08-20T03:27:56ZengFrontiers Media S.A.Frontiers in Nutrition2296-861X2025-06-011210.3389/fnut.2025.15844091584409Food neophobia: psychological dimensions of consumer perception and emotional sentiment in social media discourseYu Shan0Hong Wang1Wenqi Wang2School of Management Science, Chengdu University of Technology, Sichuan, ChinaSchool of Business, Chengdu University of Technology, Chengdu, Sichuan, ChinaSchool of Management Science, Chengdu University of Technology, Sichuan, ChinaAddressing global food security necessitates exploring future foods, yet their societal acceptance hinges critically on public perception an2d psychological barriers such as neophobia. This study delves into the psychological dimensions underlying consumer perception of future foods, investigating the intricate relationship between food neophobia and these perceptions, and mapping the prevailing emotional landscape surrounding novel food adoption. Employing a Social Media Analytics (SMA) framework to capture ecologically valid public discourse, we utilized social media text analysis, integrating topic modeling and sentiment analysis, to dissect online expressions concerning future foods. Our analysis reveals that public evaluations are predominantly positive (53.20%), while a substantial segment expresses negative sentiments (30.48%) and ambivalence (16.32%). Psychologically, we identified four salient perceptual dimensions – taste, appearance, culture, and technology – which differentially mediate food neophobia and elicit distinct emotional valences. Notably, appearance and cultural perceptions are associated with heightened neophobia and negative emotional responses, suggesting underlying psychological mechanisms of sensory and socio-cultural rejection. These findings offer critical psychological insights for future food producers and policymakers, highlighting the psychological determinants of public attitudes toward future foods and informing psychologically-informed strategies to enhance consumer acceptance and promote dietary innovation.https://www.frontiersin.org/articles/10.3389/fnut.2025.1584409/fullfuture foodsperception of future foodsneophobiasocial media analytics (SMA)Latent Dirichlet Allocation (LDA)
spellingShingle Yu Shan
Hong Wang
Wenqi Wang
Food neophobia: psychological dimensions of consumer perception and emotional sentiment in social media discourse
Frontiers in Nutrition
future foods
perception of future foods
neophobia
social media analytics (SMA)
Latent Dirichlet Allocation (LDA)
title Food neophobia: psychological dimensions of consumer perception and emotional sentiment in social media discourse
title_full Food neophobia: psychological dimensions of consumer perception and emotional sentiment in social media discourse
title_fullStr Food neophobia: psychological dimensions of consumer perception and emotional sentiment in social media discourse
title_full_unstemmed Food neophobia: psychological dimensions of consumer perception and emotional sentiment in social media discourse
title_short Food neophobia: psychological dimensions of consumer perception and emotional sentiment in social media discourse
title_sort food neophobia psychological dimensions of consumer perception and emotional sentiment in social media discourse
topic future foods
perception of future foods
neophobia
social media analytics (SMA)
Latent Dirichlet Allocation (LDA)
url https://www.frontiersin.org/articles/10.3389/fnut.2025.1584409/full
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AT wenqiwang foodneophobiapsychologicaldimensionsofconsumerperceptionandemotionalsentimentinsocialmediadiscourse