Types, placement platforms and trends in the contextual advertising as a marketing tool in the digitalization conditions
The relevance of the research is due to the fact that in the context of information technology development and transformation of the marketing complex contextual advertising continues to be one of the main elements of digital marketing communications of enterprises. The aims are to analyz...
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| Format: | Article |
| Language: | English |
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Omsk State Technical University, Federal State Autonomous Educational Institution of Higher Education
2025-05-01
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| Series: | Омский научный вестник: Серия "Общество. История. Современность" |
| Subjects: | |
| Online Access: | https://journals.omgtu.ru/index.php/onv_ois/article/view/1922/1732 |
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