Towards multimodal literacy in translation studies
Contemporary culture is characterized by the dominance of audiovisual factors. This has forced translation studies to broaden their vision of what texts are. This recontextualization has made it possible to study multimodal and intersemiotic translations in depth. However, despite the proliferation...
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| Format: | Article |
| Language: | deu |
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Universidad Complutense de Madrid
2025-06-01
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| Series: | Estudios de Traducción |
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| Online Access: | https://revistas.ucm.es/index.php/ESTR/article/view/98227 |
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| author | Javier Arroyo Bretaño |
| author_facet | Javier Arroyo Bretaño |
| author_sort | Javier Arroyo Bretaño |
| collection | DOAJ |
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Contemporary culture is characterized by the dominance of audiovisual factors. This has forced translation studies to broaden their vision of what texts are. This recontextualization has made it possible to study multimodal and intersemiotic translations in depth. However, despite the proliferation of analyses of multimodal translations, we have not yet managed to standardize the theoretical foundations that allow us to study this phenomenon from translatology and, more specifically, to teach it in the classroom. Therefore, this article reflects on the need for multimodal literacy in translation studies. It also presents a reconceptualization of the notion of equivalence applied to multimodal translation analysis. The purpose of this is to legitimize the role of the translator in studying, teaching, and facilitating multimodal translations.
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| format | Article |
| id | doaj-art-40d38eba2e25491b8c9a6ef2ea1f6712 |
| institution | DOAJ |
| issn | 2174-047X 2254-1756 |
| language | deu |
| publishDate | 2025-06-01 |
| publisher | Universidad Complutense de Madrid |
| record_format | Article |
| series | Estudios de Traducción |
| spelling | doaj-art-40d38eba2e25491b8c9a6ef2ea1f67122025-08-20T03:22:26ZdeuUniversidad Complutense de MadridEstudios de Traducción2174-047X2254-17562025-06-011510.5209/estr.98227Towards multimodal literacy in translation studiesJavier Arroyo Bretaño0Universidad Rey Juan Carlos Contemporary culture is characterized by the dominance of audiovisual factors. This has forced translation studies to broaden their vision of what texts are. This recontextualization has made it possible to study multimodal and intersemiotic translations in depth. However, despite the proliferation of analyses of multimodal translations, we have not yet managed to standardize the theoretical foundations that allow us to study this phenomenon from translatology and, more specifically, to teach it in the classroom. Therefore, this article reflects on the need for multimodal literacy in translation studies. It also presents a reconceptualization of the notion of equivalence applied to multimodal translation analysis. The purpose of this is to legitimize the role of the translator in studying, teaching, and facilitating multimodal translations. https://revistas.ucm.es/index.php/ESTR/article/view/98227multimodal translationintersemiotic translationequivalencepost-translationtranscreation |
| spellingShingle | Javier Arroyo Bretaño Towards multimodal literacy in translation studies Estudios de Traducción multimodal translation intersemiotic translation equivalence post-translation transcreation |
| title | Towards multimodal literacy in translation studies |
| title_full | Towards multimodal literacy in translation studies |
| title_fullStr | Towards multimodal literacy in translation studies |
| title_full_unstemmed | Towards multimodal literacy in translation studies |
| title_short | Towards multimodal literacy in translation studies |
| title_sort | towards multimodal literacy in translation studies |
| topic | multimodal translation intersemiotic translation equivalence post-translation transcreation |
| url | https://revistas.ucm.es/index.php/ESTR/article/view/98227 |
| work_keys_str_mv | AT javierarroyobretano towardsmultimodalliteracyintranslationstudies |