The Effect of Service Quality and Heritage Tourism on Tourist Loyalty: The Case of Borobudur Temple

The Effect of Service Quality and Heritage Tourism on Tourist Loyalty: The Case of Borobudur Temple

UNESCO designated Borobudur as a World Heritage Site (WHS), a tourist and cultural destination capable of increasing visitor demand. However, the number of international tourists visiting the Borobudur Temple Park is still considered low compared to similar destinations in other countries, such as A...

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Bibliographic Details
Main Authors: Gatot Sasongko, Daniel Daud Kameo, Virgiana Nugransih Siwi, Yustinus Wahyudi, Andrian Dolfriandra Huruta
Format: Article
Language:English
Published: MDPI AG 2025-02-01
Series:Heritage
Subjects:
heritage tourism
service quality
tourist loyalty
price
world heritage site
Online Access:https://www.mdpi.com/2571-9408/8/2/77
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