Integrating social customer relationship management into customer lifetime value: Empirical evidence from Vietnamese banking

Integrating social customer relationship management into customer lifetime value: Empirical evidence from Vietnamese banking

Type of the article: Research Article AbstractIn the context of rapid digital transformation in the banking sector of developing countries such as Vietnam, maintaining long-term customer value has become a critical challenge. Traditional Customer Lifetime Value (CLV) models, which mainly rely on tr...

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Bibliographic Details
Main Authors: Nguyen Ha Thach, Pham Thi Kim Thanh, Nguyen Thi Thanh Hien, Nguyen Thu Hien
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-08-01
Series:Innovative Marketing
Subjects:
acquisition
banking
CLV
expansion
retention
SCRM
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22651/IM_2025_03_Thach.pdf
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