The role of culture in shaping tourism demand: evidence from panel data analysis of European living labs
The aim of this paper is to examine the role of culture in driving tourism demand across 35 local units within six European living labs. While prior research often relies on UNESCO World Heritage Sites as the sole proxy for culture, this study broadens the scope to include nationally protected sites...
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| Format: | Article |
| Language: | English |
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Alexandru Ioan Cuza University of Iasi
2025-06-01
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| Series: | Eastern Journal of European Studies |
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| Online Access: | https://ejes.uaic.ro/articles/EJES2025_1601_04_MIK.pdf |
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| author | Davorka Mikulić Blanka Skrabić Perić Zvonimir Kulis |
| author_facet | Davorka Mikulić Blanka Skrabić Perić Zvonimir Kulis |
| author_sort | Davorka Mikulić |
| collection | DOAJ |
| description | The aim of this paper is to examine the role of culture in driving tourism demand across 35 local units within six European living labs. While prior research often relies on UNESCO World Heritage Sites as the sole proxy for culture, this study broadens the scope to include nationally protected sites, intangible cultural heritage, cultural infrastructure, cultural enterprises, and three cultural governance indices: policy support, institutional presence, and strategic planning. Based on dynamic panel data from 2007 to 2019, the findings reveal that cultural resources and the number of cultural enterprises have a positive effect on tourism demand, while cultural infrastructure produces mixed results. Stimulating culture through cultural businesses and government expenditure also supports tourism demand. Furthermore, all three cultural governance indices demonstrate positive and significant impacts. The results of our research indicate that successful cultural tourism development relies not only on cultural assets but also on their effective governance and management. In this context, the living lab model serves as a valuable collaborative platform for developing integrated, sustainable, and inclusive cultural tourism strategies in small-scale EU regions. |
| format | Article |
| id | doaj-art-407f8d89d68a4f34a83abc26ffba69a7 |
| institution | Kabale University |
| issn | 2068-651X 2068-6633 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Alexandru Ioan Cuza University of Iasi |
| record_format | Article |
| series | Eastern Journal of European Studies |
| spelling | doaj-art-407f8d89d68a4f34a83abc26ffba69a72025-08-20T03:28:24ZengAlexandru Ioan Cuza University of IasiEastern Journal of European Studies2068-651X2068-66332025-06-01161709710.47743/ejes-2025-0104The role of culture in shaping tourism demand: evidence from panel data analysis of European living labs Davorka Mikulićhttps://orcid.org/0000-0003-4234-9924Blanka Skrabić Perićhttps://orcid.org/0000-0002-7448-3821Zvonimir Kulishttps://orcid.org/0000-0002-0311-8376The aim of this paper is to examine the role of culture in driving tourism demand across 35 local units within six European living labs. While prior research often relies on UNESCO World Heritage Sites as the sole proxy for culture, this study broadens the scope to include nationally protected sites, intangible cultural heritage, cultural infrastructure, cultural enterprises, and three cultural governance indices: policy support, institutional presence, and strategic planning. Based on dynamic panel data from 2007 to 2019, the findings reveal that cultural resources and the number of cultural enterprises have a positive effect on tourism demand, while cultural infrastructure produces mixed results. Stimulating culture through cultural businesses and government expenditure also supports tourism demand. Furthermore, all three cultural governance indices demonstrate positive and significant impacts. The results of our research indicate that successful cultural tourism development relies not only on cultural assets but also on their effective governance and management. In this context, the living lab model serves as a valuable collaborative platform for developing integrated, sustainable, and inclusive cultural tourism strategies in small-scale EU regions.https://ejes.uaic.ro/articles/EJES2025_1601_04_MIK.pdfcultural tourismcultural indicatorstourism demandpanel data analysiseuropean living labs |
| spellingShingle | Davorka Mikulić Blanka Skrabić Perić Zvonimir Kulis The role of culture in shaping tourism demand: evidence from panel data analysis of European living labs Eastern Journal of European Studies cultural tourism cultural indicators tourism demand panel data analysis european living labs |
| title | The role of culture in shaping tourism demand: evidence from panel data analysis of European living labs |
| title_full | The role of culture in shaping tourism demand: evidence from panel data analysis of European living labs |
| title_fullStr | The role of culture in shaping tourism demand: evidence from panel data analysis of European living labs |
| title_full_unstemmed | The role of culture in shaping tourism demand: evidence from panel data analysis of European living labs |
| title_short | The role of culture in shaping tourism demand: evidence from panel data analysis of European living labs |
| title_sort | role of culture in shaping tourism demand evidence from panel data analysis of european living labs |
| topic | cultural tourism cultural indicators tourism demand panel data analysis european living labs |
| url | https://ejes.uaic.ro/articles/EJES2025_1601_04_MIK.pdf |
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