The presentation of the pattern of creativity management with social capital approach in the local media of Esfahan
The aim of this study is to present a model of creative management with a social capital approach in Broadcasting based on the framework of the tradition of qualitative research using the Strauss - Corbin 's underlying theory approach. Based on the principle of theoretical saturation, semi - st...
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| Format: | Article |
| Language: | fas |
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Imam Sadiq University
2022-11-01
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| Series: | Religion & Communication |
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| Online Access: | https://rc.isu.ac.ir/article_76517_ef42554b27a676a14d1c1d5ab614f78f.pdf |
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| _version_ | 1850191675680358400 |
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| author | Shirin Tabrizi Faezeh Taghipour Saeed Sharifi Hamid Davazdah emami |
| author_facet | Shirin Tabrizi Faezeh Taghipour Saeed Sharifi Hamid Davazdah emami |
| author_sort | Shirin Tabrizi |
| collection | DOAJ |
| description | The aim of this study is to present a model of creative management with a social capital approach in Broadcasting based on the framework of the tradition of qualitative research using the Strauss - Corbin 's underlying theory approach. Based on the principle of theoretical saturation, semi - structured interview was conducted from 12 experts in the study area whom selected by using purposive sampling method. External auditors were used to assess the validity of the data. The analysis was performed inductively with open and axial coding. Results in the form of a paradigm model include: causal conditions ( active consumer - oriented audience , transformational organization, nature of information, audience attention management, environmental uncertainty ) axial phenomenon ( creative management with social capital approach ) , contextual conditions (ecological creative engineering, social capital Creativity , team building , technological capital, motivation and attitude ) , interventionist conditions ( commitment to heritage, creative talent, individual independence , human resource competence and managerial responsibilities ) Strategies ( discovering and attracting creativity , developing and strengthening creativity , and supporting and recreating creativity ) , And consequences ( social capital, creative citizen , creative class, and creative resources ) . |
| format | Article |
| id | doaj-art-4046ea71a1e441b5a44e67660964a805 |
| institution | OA Journals |
| issn | 2252-0252 2588-6460 |
| language | fas |
| publishDate | 2022-11-01 |
| publisher | Imam Sadiq University |
| record_format | Article |
| series | Religion & Communication |
| spelling | doaj-art-4046ea71a1e441b5a44e67660964a8052025-08-20T02:14:50ZfasImam Sadiq UniversityReligion & Communication2252-02522588-64602022-11-0129232110.30497/rc.2022.7651776517The presentation of the pattern of creativity management with social capital approach in the local media of EsfahanShirin Tabrizi0Faezeh Taghipour1Saeed Sharifi2Hamid Davazdah emami3PhD student in media management, media management department, Isfahan branch (Khorasgan), Islamic Azad University, Isfahan, Iran.Associate Professor, Department of Communication Sciences, Faculty of Humanities and Law, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran.Assistant Professor, Department of Cultural Management, Faculty of Management, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran.Assistant Professor, Department of Cultural Management, Faculty of Management, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran.The aim of this study is to present a model of creative management with a social capital approach in Broadcasting based on the framework of the tradition of qualitative research using the Strauss - Corbin 's underlying theory approach. Based on the principle of theoretical saturation, semi - structured interview was conducted from 12 experts in the study area whom selected by using purposive sampling method. External auditors were used to assess the validity of the data. The analysis was performed inductively with open and axial coding. Results in the form of a paradigm model include: causal conditions ( active consumer - oriented audience , transformational organization, nature of information, audience attention management, environmental uncertainty ) axial phenomenon ( creative management with social capital approach ) , contextual conditions (ecological creative engineering, social capital Creativity , team building , technological capital, motivation and attitude ) , interventionist conditions ( commitment to heritage, creative talent, individual independence , human resource competence and managerial responsibilities ) Strategies ( discovering and attracting creativity , developing and strengthening creativity , and supporting and recreating creativity ) , And consequences ( social capital, creative citizen , creative class, and creative resources ) .https://rc.isu.ac.ir/article_76517_ef42554b27a676a14d1c1d5ab614f78f.pdfcreativity managementcreativityorganizational creativitysocial capitalcreativity management strategies |
| spellingShingle | Shirin Tabrizi Faezeh Taghipour Saeed Sharifi Hamid Davazdah emami The presentation of the pattern of creativity management with social capital approach in the local media of Esfahan Religion & Communication creativity management creativity organizational creativity social capital creativity management strategies |
| title | The presentation of the pattern of creativity management with social capital approach in the local media of Esfahan |
| title_full | The presentation of the pattern of creativity management with social capital approach in the local media of Esfahan |
| title_fullStr | The presentation of the pattern of creativity management with social capital approach in the local media of Esfahan |
| title_full_unstemmed | The presentation of the pattern of creativity management with social capital approach in the local media of Esfahan |
| title_short | The presentation of the pattern of creativity management with social capital approach in the local media of Esfahan |
| title_sort | presentation of the pattern of creativity management with social capital approach in the local media of esfahan |
| topic | creativity management creativity organizational creativity social capital creativity management strategies |
| url | https://rc.isu.ac.ir/article_76517_ef42554b27a676a14d1c1d5ab614f78f.pdf |
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