An Analysis of Brand Image Implications to Consumer-Based Brand Equity: An Evidence of A Smartphone Product

An Analysis of Brand Image Implications to Consumer-Based Brand Equity: An Evidence of A Smartphone Product

Companies are competing to maintain their market share and attract new consumers in this digital era. A deep understanding of how brand image influences Costumer Based Brand Equity is very important for companies to design effective marketing strategies. Therefore, this research aims to examine the...

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Bibliographic Details
Main Authors: Intan Tenisia Prawita Sari, Agus Rahayu, Henny Hendrayati, Mohamad Iqbal Abdul Rauf
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2024-12-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
brand image
customer-based brand equity
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/2728
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