Marketing public relations {MPR)

This article addresses the Marketing Public Relations (MPR) concept, whose emergence can partly be ascribed to the continuous debate regarding the respective boundaries of both the fields of public relations and marketing. The article first explains the nature of the debate and then explores the em...

Full description

Saved in:
Bibliographic Details
Main Author: Charmaine Scriven Charmaine Scriven
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1820
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1832593766219776000
author Charmaine Scriven Charmaine Scriven
author_facet Charmaine Scriven Charmaine Scriven
author_sort Charmaine Scriven Charmaine Scriven
collection DOAJ
description This article addresses the Marketing Public Relations (MPR) concept, whose emergence can partly be ascribed to the continuous debate regarding the respective boundaries of both the fields of public relations and marketing. The article first explains the nature of the debate and then explores the emergence and some theory of MPR. It also argues the position of MPR in the organisation and finally contemplates its future. This article in particular debates the current apprehension that MPR is merely product publicity or mostly adds credibility to an organisation's product advertising efforts. It argues that MPR can achieve much more in the organisation than scholars and theorists currently address, especially with regard to the establishment of long-term customer relationships and trust.
format Article
id doaj-art-401594c50af74e8aa593d67676e0eb88
institution Kabale University
issn 0259-0069
2957-7950
language English
publishDate 2022-10-01
publisher University of Johannesburg
record_format Article
series Communicare
spelling doaj-art-401594c50af74e8aa593d67676e0eb882025-01-20T08:50:37ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0121210.36615/jcsa.v21i2.1820Marketing public relations {MPR)Charmaine Scriven Charmaine Scriven0University of South Africa This article addresses the Marketing Public Relations (MPR) concept, whose emergence can partly be ascribed to the continuous debate regarding the respective boundaries of both the fields of public relations and marketing. The article first explains the nature of the debate and then explores the emergence and some theory of MPR. It also argues the position of MPR in the organisation and finally contemplates its future. This article in particular debates the current apprehension that MPR is merely product publicity or mostly adds credibility to an organisation's product advertising efforts. It argues that MPR can achieve much more in the organisation than scholars and theorists currently address, especially with regard to the establishment of long-term customer relationships and trust. https://journals.uj.ac.za/index.php/jcsa/article/view/1820e Marketing Public Relations (MPR)respective boundariespublicitycredibilityorganisation'sadvertising
spellingShingle Charmaine Scriven Charmaine Scriven
Marketing public relations {MPR)
Communicare
e Marketing Public Relations (MPR)
respective boundaries
publicity
credibility
organisation's
advertising
title Marketing public relations {MPR)
title_full Marketing public relations {MPR)
title_fullStr Marketing public relations {MPR)
title_full_unstemmed Marketing public relations {MPR)
title_short Marketing public relations {MPR)
title_sort marketing public relations mpr
topic e Marketing Public Relations (MPR)
respective boundaries
publicity
credibility
organisation's
advertising
url https://journals.uj.ac.za/index.php/jcsa/article/view/1820
work_keys_str_mv AT charmainescrivencharmainescriven marketingpublicrelationsmpr