Cross-Border Travel Behavior Analysis of Hong Kong-Zhuhai-Macao Bridge Using MXL-BMA Model

The Hong Kong-Zhuhai-Macao Bridge (HZMB) is an important transportation facility connecting Hong Kong, Zhuhai, and Macao. Thus, analyzing the characteristics of cross-border behavior becomes crucial for enhancing the smart travel experience of the HZMB. Discrete choice models (e.g., logit models) ar...

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Main Authors: Yajie Zou, Wanbing Han, Bo Lin, Bing Wu, Linbo Li, Shubo Wu, Malik Muneeb Abid
Format: Article
Language:English
Published: Wiley 2023-01-01
Series:Journal of Advanced Transportation
Online Access:http://dx.doi.org/10.1155/2023/6690346
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author Yajie Zou
Wanbing Han
Bo Lin
Bing Wu
Linbo Li
Shubo Wu
Malik Muneeb Abid
author_facet Yajie Zou
Wanbing Han
Bo Lin
Bing Wu
Linbo Li
Shubo Wu
Malik Muneeb Abid
author_sort Yajie Zou
collection DOAJ
description The Hong Kong-Zhuhai-Macao Bridge (HZMB) is an important transportation facility connecting Hong Kong, Zhuhai, and Macao. Thus, analyzing the characteristics of cross-border behavior becomes crucial for enhancing the smart travel experience of the HZMB. Discrete choice models (e.g., logit models) are commonly used to describe travel mode choice behavior. Multinomial logit (MNL) is subjected to the independence of irrelevant alternatives (IIA) assumption. Nested logit (NL) model does not consider the heterogeneity of travel individuals. Mixed logit (MXL) model can overcome the above limitations, but it may neglect model uncertainty. Therefore, a Bayesian model averaging (BMA) approach is applied to model travel mode choice behavior considering using revealed preference/stated preference (RP/SP) fusion data collected by questionnaires online. A structural equation model (SEM) is adopted to explore the potential relationship between latent variables, and two travel modes (i.e., cross-border bus and cross-border private car) are selected to analyze the cross-border travel mode choice of the HZMB. The results reveal that the MXL-BMA approach can better explain the cross-border travel mode choice behavior. And the transportation modes arriving and departing the HZMB have a significant impact on the travel mode choice of the HZMB. The findings of this study can provide suggestions for designing personalized travel services for travelers across the HZMB.
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institution Kabale University
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spelling doaj-art-4008134d126e4274ac915c173354235f2025-02-03T06:45:02ZengWileyJournal of Advanced Transportation2042-31952023-01-01202310.1155/2023/6690346Cross-Border Travel Behavior Analysis of Hong Kong-Zhuhai-Macao Bridge Using MXL-BMA ModelYajie Zou0Wanbing Han1Bo Lin2Bing Wu3Linbo Li4Shubo Wu5Malik Muneeb Abid6Key Laboratory of Road and Traffic Engineering of Ministry of EducationKey Laboratory of Road and Traffic Engineering of Ministry of EducationShanghai Municipal Engineering Design Institute (Group) Co., Ltd.Key Laboratory of Road and Traffic Engineering of Ministry of EducationKey Laboratory of Road and Traffic Engineering of Ministry of EducationKey Laboratory of Road and Traffic Engineering of Ministry of EducationDepartment of Civil EngineeringThe Hong Kong-Zhuhai-Macao Bridge (HZMB) is an important transportation facility connecting Hong Kong, Zhuhai, and Macao. Thus, analyzing the characteristics of cross-border behavior becomes crucial for enhancing the smart travel experience of the HZMB. Discrete choice models (e.g., logit models) are commonly used to describe travel mode choice behavior. Multinomial logit (MNL) is subjected to the independence of irrelevant alternatives (IIA) assumption. Nested logit (NL) model does not consider the heterogeneity of travel individuals. Mixed logit (MXL) model can overcome the above limitations, but it may neglect model uncertainty. Therefore, a Bayesian model averaging (BMA) approach is applied to model travel mode choice behavior considering using revealed preference/stated preference (RP/SP) fusion data collected by questionnaires online. A structural equation model (SEM) is adopted to explore the potential relationship between latent variables, and two travel modes (i.e., cross-border bus and cross-border private car) are selected to analyze the cross-border travel mode choice of the HZMB. The results reveal that the MXL-BMA approach can better explain the cross-border travel mode choice behavior. And the transportation modes arriving and departing the HZMB have a significant impact on the travel mode choice of the HZMB. The findings of this study can provide suggestions for designing personalized travel services for travelers across the HZMB.http://dx.doi.org/10.1155/2023/6690346
spellingShingle Yajie Zou
Wanbing Han
Bo Lin
Bing Wu
Linbo Li
Shubo Wu
Malik Muneeb Abid
Cross-Border Travel Behavior Analysis of Hong Kong-Zhuhai-Macao Bridge Using MXL-BMA Model
Journal of Advanced Transportation
title Cross-Border Travel Behavior Analysis of Hong Kong-Zhuhai-Macao Bridge Using MXL-BMA Model
title_full Cross-Border Travel Behavior Analysis of Hong Kong-Zhuhai-Macao Bridge Using MXL-BMA Model
title_fullStr Cross-Border Travel Behavior Analysis of Hong Kong-Zhuhai-Macao Bridge Using MXL-BMA Model
title_full_unstemmed Cross-Border Travel Behavior Analysis of Hong Kong-Zhuhai-Macao Bridge Using MXL-BMA Model
title_short Cross-Border Travel Behavior Analysis of Hong Kong-Zhuhai-Macao Bridge Using MXL-BMA Model
title_sort cross border travel behavior analysis of hong kong zhuhai macao bridge using mxl bma model
url http://dx.doi.org/10.1155/2023/6690346
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