The Relationship Between Electronic Word-of-Mouth Marketing and Consumption Types: The Moderating Role of Income
eWOM, a potent communication tool in today's digital age, is extensively utilized by consumers to evaluate products and services, share their experiences, and offer recommendations. Consumers now openly express their opinions about products and services through eWOM on online platforms such as...
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| Format: | Article |
| Language: | English |
| Published: |
Dokuz Eylül University
2024-09-01
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| Series: | İzmir İktisat Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/en/download/article-file/3641574 |
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