Marketing Mix and Its Application in the Textile Sector in Ghana
The textile industry plays an essential role in most economies. For instance, the textile industry in Ghana used to be a large and thriving industry and contributed immensely to the nation’s employment generation, GDP, government revenues non-export earnings and constituted key exports to neighbour...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Institute of Textiles and Fashion Professionals – Ghana
2019-06-01
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| Series: | Fashion and Textiles Review |
| Subjects: | |
| Online Access: | https://journal.itfpgh.com/ftr/article/view/14 |
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