Graduates’ intention to develop live commerce: The educational background perspective using multi-group analysis
Objective: This study explores graduates’ intention to develop live commerce based on the theory of planned behaviour (TPB) and it analyses influencing factors based on attitude, subject norm, and perceived control aspects. Moreover, it focuses on the impact of graduates’ educational backgr...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2023-03-01
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| Series: | Entrepreneurial Business and Economics Review |
| Subjects: | |
| Online Access: | https://eber.uek.krakow.pl/eber/article/view/1844 |
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